to remove filtersKwik-Fit pushes value message with £5m campaign
01 Mar 2012 | by Matthew Chapman
service." Follow Matthew Chapman at @mattchapmanUK ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
's established penetration and reputation for quality and services by getting core shoppers to visit more ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
A member of the public complained to the ad watchdog after seeing a television spot on 23 October, which advertised savings of up to 200. The creative by Nice Biscuits featured an LG 50-inch plasma TV being offered for 499. The accompanying on-screen text claimed it had only been offered ...
Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
longstanding commitment to paralympic sport through the active kids programme and that obviously has public value and public benefit." Hunt added that with controversy surrounding fat cats and bonusses in big ...
FindaProperty rolls out £5m rapping campaign
09 Jan 2012 | by Gemma Charles
nationwide competition to find members of the public who can "beat the FindaProperty.com rap". Sheraz Dar ...
Phones4U horror ad triumphs against flood of complaints
21 Dec 2011 | by Matthew Chapman
. It caused a public outcry from people who believed it was "unduly distressing and inappropriately scheduled ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Tesco launches Christmas Price Drop marketing blitz
23 Nov 2011 | by Matthew Chapman
with Dixons launching a campaign highlighting the quality of service offered by its staff. Separately ...
Tesco misled public in Price Check ads
16 Nov 2011 | by Matthew Chapman
Tesco's Price Check ads have been rapped by the ASA for failing to disclose that the maximum value of its vouchers was £20.
Hallmark 'elephants' by Driven
09 Sep 2011
Hallmark is promoting its online card-personalisation service, Hallmark.co.uk, with its latest TV
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
