to remove filtersM&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Tesco pushes 'home of gaming' positioning after Game collapse
30 Mar 2012 | by Matthew Chapman
The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which lets consumers trade old games for money off in-store. Media planning and buying for the campaign ...
Figleaves outdoor ad cleared amid Government-led clampdown
14 Mar 2012 | by Matthew Chapman
advertising swimwear, lingerie and perfume on billboards do not cause widespread offence to the public ...
Sainsbury's ad banned following rival's complaint
22 Feb 2012 | by Daniel Farey-Jones
(ASA), including one from Tesco and two from members of the public. All challenged the claim because ...
Maplin returns to TV for customer services push
22 Feb 2012 | by Matthew Chapman
in seven years to push its customer service credentials....The decision comes after rival Dixons Retail, owner of PC World and Currys, attempted to change perceptions of its own customer services with the launch of a multi-million campaign in November. Maplin Electronics will use the campaign to portray its staff's "friendly and unrivalled knowledge of all things ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
A member of the public complained to the ad watchdog after seeing a television spot on 23 October, which advertised savings of up to 200. The creative by Nice Biscuits featured an LG 50-inch plasma TV being offered for 499. The accompanying on-screen text claimed it had only been offered ...
Phones4U horror ad triumphs against flood of complaints
21 Dec 2011 | by Matthew Chapman
. It caused a public outcry from people who believed it was "unduly distressing and inappropriately scheduled ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
years of publication. The story shows little sign of running out of steam, with the FBI launching ... . For BlackBerry, a brand that has been built on an image of tight security and reliable service, the effect ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
are among the big-name brands to have signed up to the service so far. 5. PEPSICO LAUNCHES SUPERSOCIAL ... -year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
