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Think BR: Are you managing what you measure or measuring what you manage?

and an organisational point of view. In this way, the customer s external view of the service or experience ... often create issues which it then becomes the responsibility of customer services to deal with. Through ... it matters - and not where it doesn t. Service providers only need to perform well enough on those ...

Think BR: Innovating in service markets

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman...service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... , real, game-changing innovations in service markets are uncommon. The introduction of cash machines in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ...

Think BR: Understanding big data

that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...

Think BR: How can brands harness the power of NFC?

of communication that will link digital and physical spaces' interaction with brands. Financial services ...

Think BR: Every little can help Tesco

proper customer service strategy. However, the recent decision to bolster its fresh produce and improve its customer service hints at a desire to change to incorporate quality and deeper ... public looking for genuine beliefs over quick-win price promotions. After all, every little helps ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

definitely get customer service and happily deliver at a time and day to suit their customers ... . Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...

Trading places: this week's people moves

.com , the IAC-owned search-and-answer service, has parted company with its senior global marketing director ...

Tesco switches mail contract to TNT Post

operational capability, excellent customer service and value for money". TNT's client roster already ...

Why supermarkets should take note of our die-hard shopping habits

supermarkets, it seems that those other hygiene factors of availability, choice, proximity and service ...

Think BR: Where is retailer-manufacturer collaboration going wrong?

consistently high levels of customer service. To be as successful as possible, all retailers ... their online Starbucks card. The ease and speed of service offered via the app has made it a huge hit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.