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Asda acquires Netto UK stores

of quality products, complemented by the wide range of services we offer in all our smaller stores." Netto ...

Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...

Digital Report: Keep your affiliates onside

that your own marketing programme wouldn't generate,' says Martin McNulty, client services director ... with brand values and entice consumers to buy products. It is then essential to track sales - a service ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

, it is indicative of a changing public sensibility; one no doubt triggered by the global financial meltdown ... , CLIENT SERVICES DIRECTOR, STEPHENS FRANCIS WHITSON Asda's creation of the Mumsnet stamp of approval ... public on any issue, particularly in an era when social responsibility is so important ...

Design Report: Planet Packaging

it in practice. One of the most public battlegrounds over claims of unsustainable processes centres on waste ...

Opinion: The Marketing Society Forum

. Cadbury must ensure it understands its primary audience and develops a service and product range ...

Biggest brands: Top 100 online advertisers 2010

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

Mark Kleinman on marketing and the City: A different sort of ROI

gesture - particularly if he wants a big public company chairmanship in future. Meanwhile, Swann ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.