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Forever Friends brings in Lucre to attract new fans

dedicated public relations campaign will be capped with a record-breaking stunt attempt. Jacquie Costello ...

Debenhams revamps comms team with senior hires

Thomas has been appointed as PR manager to look after beauty, kidswear, charity and retail services ... as the public s attention turns to holidays and the Queen s Jubilee. The comms department has also hired Gemma ...

Anthony Hilton: Tesco loses out in likeability stakes

business in the US and the slow progress of its financial services business in this country. But all ... it was watered down for publication. And last week's Queen's Speech outlined a bill that proposes to create ...

Staples on agency hunt to attract small businesses

The UK arm of the world s largest office products company has been in talks with consumer agencies for a two-pronged brief targeting the public and the business-to-business market. Staples renewed efforts to target businesses come as online retailer Amazon looks to launch AmazonSupply in the UK ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

Bell Pottinger Public Affairs is understood to have been appointed by New Covent Garden Market.

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

offered the highest quality goods (38 per cent); Sainsbury's had the best customer service (21 per cent ... PRWeek asked the same questions in January 2011. But while customer service and quality goods were ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...

Citizen Brando appointed by Auto Trader

the public. Citizen Brando MD Mandy Sharp said: Auto Trader needs to become the voice of the car-owning public the owner's champion. It s a great brand, number one in its market, and we can t wait ...

Thorntons hunts for consumer agency while stores close

publications and bloggers, but this brief is not affected. Thorntons has asked for written proposals from a ...

Blue Rubicon launches agency Surname & Surname

for. They will offer new services and thinking. It is not simply a move to pull clients over ...

Asda appoints Open Road for public affairs as focus shifts to local activities

Asda's public affairs account has been awarded to Open Road, in readiness for a move towards...As revealed in PRWeek , Asda repitched its public affairs support out of TLG, as it prepares for a 500m UK-wide expansion this year. Asda director of public affairs Allan Edwards said the choice ... , who will be key to the success of the supermarket s expansion plans. The public affairs account had ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.