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Turning browsers into buyers

13 Feb 2012 | by John Thekanady

to the generalists, writes John Thekanady, director of client services at Kantar Media Compete..... Many consumers leave before the checkout page because they don t find the price or services they re looking for. Forty five percent of consumers compare prices online before buying, and services ... the product and service reviews of others, demonstrating obvious buying signals. The latest Kantar Media ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

majority (of dealers in) the network understand that.' Premium experience As customer service ...

Tulchan Communications hires Investec analyst Katharine Wynne

09 Feb 2012 | by Alec Mattinson

levels of service. ...

Cookie consent: how to stay on the right side of the law

09 Feb 2012 | by Rachel Barnes

cookie is 'strictly necessary' for a service that a user has explicitly requested . An example would be a ...

BT broadcasts Valentine's messages to the nation

09 Feb 2012 | by Matthew Chapman

The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number. The messages go live from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ...

Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

Asda is pitching its high value public affairs account as it prepares for major expansion in 2012....could come up against political opposition at a local level. Asda director of public affairs Allan ... Department of Health director-general for comms Sian Jarvis to lead its comms and public affairs last ... secretary Malcolm Gooderham, was brought in by Asda in 2008 after the chain ditched Bell Pottinger Public ...

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

A member of the public complained to the ad watchdog after seeing a television spot on 23 October, which advertised savings of up to 200. The creative by Nice Biscuits featured an LG 50-inch plasma TV being offered for 499. The accompanying on-screen text claimed it had only been offered ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

or services for a minimum of five consecutive years to the Queen, Prince Philip and the Prince of Wales ...

Tesco delays banking launch until 2013

06 Feb 2012 | by Alex Brownsell

Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...

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