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House of Lords calls for funding to save public service broadcasters

to help support public service broadcasting outside the BBC....The committee has stated that commercially funded public service broadcasters will face severe ... when the BBC was the monopoly provider of public service broadcasting. That would be bad for the public ... the problem, the committee has called for more clarity regarding the financial position of all the public ...

Media Lifeline: Local authority publications

survey in the first place, it concludes lamely that "the money being spent by councils (on publications ... their organs to endorse the quality of local services. Fast forward ... January 2011: But the new rules ... newspapers as ad-funded public information mailshots. Then, as the new year dawns, Hammersmith and Fulham ...

And in the real world... public borrowing, Tiscali, UBS and more

, the Chancellor, is expected to announce that annual public borrowing is set to rocket to almost 175 billion over ... service providers, may not be able to survive in its current form, according to auditors. Source: Daily ...

Public 'fly free' on ad-funded airline

Funded entirely by advertising, Publicitair (www.publicitair.com) is offering passengers the chance to book free return flights from London to New York. The airline, which aims to turn a profit by selling space on its planes and services to advertisers, is billing itself as the world s free airline ...

DLKW Lowe wins NHS 111 service launch

and national roll-out of the NHS 111 phone service, after a competitive pitch against VCCP and M&C Saatchi....service, which currently offers the public with advice over the telephone through a paid-for 0845 number ... NHS 111 is a telephone service, to launch in April 2013, for unplanned and urgent healthcare needs. It is to be used when members of the public need help right away but are not in a life-threatening situation ...

Cash4Gold asks public to choose UK brand spokesman

on the general public to vote for a UK celebrity to star alongside the brand spokesman MC Hammer in its ads....The initiative marks the first time that Cash4Gold has asked the public to contribute to its ... predominantly focused on explaining how its mail-in gold-buying service works. However, the company is now ... -known celebrity who will bring a smile to the faces of the UK public." ...

DLKW Lowe picks up Money Advice Service launch task

The Money Advice Service has appointed DLKW Lowe to handle its integrated advertising account....on how it can help the public. The Money Advice Service replaces the Consumer Financial Education Body ... by COI. The agency will now handle all of the marketing activity surrounding the Money Advice Service, which officially launched earlier this week. The service will offer free and unbiased telephone, face ...

TV body appoints BDA London to reassure public over video-on-demand

, the chairman of ATVOD, said: On-demand services are getting more and more popular. So ATVOD is here to reassure ...

Sport magazine to suspend publication

LONDON - Sport, the free weekly magazine, is to suspend publication following the news that its

Advertising trusted by 69% of the public

Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.