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Mighty Boosh's Julian Barratt lends voice to Directgov campaign

internet users access public services and advice...., to access public services through the web, mobile phones and digital television. Topics range from ... , Directgov is an essential supersite for members of the public, and is also accessible by phone and mobile ...

The public relations fairytale

Public relations has long been the Cinderella of the marketing mix, working hard behind the scenes ... story will be picked up by numerous publications, radio stations and TV channels, whether local ... service that matches your needs to an agency that not only has the relevant skills for your brief but has ...

The government's challenge of getting the public online

'big bang'. The ambition is laudable, but getting the message across to the public poses a major...loan and accessing health services will be done through a single online portal. In short, government ... broadband services. Communications minister Lord Carter wants to 'get Britain online' using a marketing ... ' and will help save public money. The BBC is being urged to play a lead role in marketing broadband ...

Teletext to switch off TV service

LONDON - Teletext will switch off its news and information service in January 2010 and focus...for the public teletext service in the 1996 Broadcating Act. Around 70 staff are at risk of redundancy ... of the business by senior management. All of Teletext's TV services will cease to broadcast. Teletext's Holidays and other commercial services on Freeview channels 101 - 107 will continue to broadcast. The group ...

Government plans £12m marketing drive to encourage the public to go online

the delivery of public services online'. Digital Britain pointed to the digital TV switchover as a ...

Nectar goes into public sector with recycling rewards

the recycling collection service with bar-coded stickers for council recycling crews to scan. Nectar ...

Metro Bank invites public to 'join the revolution'

of service and convenience." For more on Metro Bank, read our exclusive interview with chairman Anthony ...

Marketers feel the pull of public-sector careers

are scrambling for public-sector roles. Former Lloyds TSB and Heritable Bank marketer Alan Gilmour is a case ... Service (IPS) ('Passport service hires ex-Lloyds chief', Marketing, 11 March). Gilmour's role ... and a team of 30 marketers. Hoban says the dash for public-sector employment has sparked a surge ...

COI to change public-sector recruitment advertising practices

to reflect changes in public sector advertising practices....years. Julian Perkins who manages the recruitment advertising service, and whose team is undertaking ... was put in place. The public sector is starting to make much more use of online marketing, job sites ... on the basis of their proven success in the lot specialisms which include, recruitment marketing; public notice ...

When public-information campaigns go wrong

LONDON - Public-information work can easily go awry as Freeview's recent activity has shown....; mso-bidi-language:#0400;} The raison d' tre of public-information marketing is to avoid ... was happening to their Freeview service. From midday on Wednesday 30 September, Freeview customers were asked ... as opening the door to future high-definition (HD) services. What was not fully explained by Freeview ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.