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featuring The Spice Girls. Sixty-six percent of the British public feel the feisty five are used too much to promote products and services. Younger adults are even more likely to be turned off ... is to pick somebody that communicates values synonymous with the brand. The public feels The Spice ...
, in theory, coincidental. According to BBC producer guidelines a product or service must never be included ... that they are performing a valuable service and are not in the business of getting free advertising for their clients ... is as much a service as it is a marketing function. She says the key is to be creative and instead ...
Richard Branson s love affair with the UK public may be coming to an end. There is growing...Richard Branson s love affair with the UK public may be coming to an end. There is growing ... , and offer great service and a quality product. Which brings us on to consistency. Virgin Trains should have worked. The railways have been crying out for better service and improved ...
initiatives. 'We strongly endorse the principle of a public health campaign as part of providing the right ... of the first quick-service restaurants to offer this sort of information to its customers 20 years ago ... be evidence-based and with a high probability of addressing public policy issues positively. In this instance ...
LONDON - The row between the BBC and BSkyB over the cost of carrying the public service broadcaster...the move improving public service broadcasting. Channel 4 chief executive Mark Thompson said: "We have a ... implemented, will improve the chances of the UK's public service broadcasters, including Channel 4, continuing ... of action. Clive Jones, joint managing director of ITV, said that the public service broadcasters have long ...
LONDON - Starbucks has agreed a deal with Welcome Break to open coffee shops in 29 motorway service...the service stations every year. Rod McKie, chief executive of Welcome Break said: "We are pleased to be adding an additional leading world brand to offer the travelling public at our motorway service areas ... that there was the potential for more coffee shops to be opened. The first two are set to open at Oxford Services (M40 ...
Knowlton. An added difficulty in selecting the Public Relations Agency of the Year was that the final...specialising in telecoms, IT software and services, and high-tech solutions for the public sector fared well ... . With consumer education a major theme in the financial services sector, Lansons Communications successfully ... educational qualification from the Institute of Financial Services. The agency also helped the Post Office ...
Whether or not public issue advertising can produce significant changes in people s behaviour...agencies know to their cost what a fickle client the Government can be. Public service advertising ... Whether or not public issue advertising can produce significant changes in people s behaviour ... the future of public information advertising, but in whether other initiatives could benefit from a massive ...
services, it is significant that all the shortlisted entries emerged from the professional sector ... Oral Healthcare in Action (OHA), pegged to the publication of a report distributed to every UK dental ... publication and the material for patients, including children. Some 35% of dental practices signed up ...
up to a client-side benchmarking service introduced by Strategic Research to improve insight...The service, Insight Benchmarking for Excellence, is designed to help insight departments reach the highest possible standard by evaluating and improving their performance. The service works by insight ... its profile at senior management level." The launch of IBEX follows the publication by Strategic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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