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INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

for the work. The public s response to that site led us to think of doing a proper Tango site, he says ... random access to a range of features. These include a dating service, a pranksters page, a postcard ...

NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee

Scottish Courage is pushing back the frontiers of TV sponsorship by snapping up a new TV series starring Jack Dee, the brand spokesman for John Smith s bitter. In one of the most synergistic sponsorship deals to date, John Smith s has paid around pounds 250,000 to sponsor Jack Dee s Saturday Night ...

NEWS: Saatchis picks up Dr Pepper revamp

efficiently to the UK marketplace to date. At the same time, CCSB has wrested marketing ...

NEWS: Roose revives polar bear and fox for Glacier Mints ad

characters have been given an up-to-date feel by the animator, Oscar Grillo. In a second execution ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by Mirror Group Newspapers: New Print Campaign

you can buy for under pounds 20, with an illustrious history dating back to champagne s Golden Age ...

DIARY: I’m only a punter but...

- and my girlfriend - for there, on public view, was a squat punk in his undercrackers, displaying ... ! I love the idea of advertisers finding new and fresher ways of communicating with the public ... posters torn down and burned in public and the sorry depraved individuals who did the ads shot ...

NEWS: Organic meat farm set to give Grounds Morris debut push

and local publications in the South-west. The company appointed Grounds Morris through its creative team ...

NEWS: Gossard advances bra war

and soft lining, can make gains in the publicity stakes dominated by TBWA s Wonderbra ads. We re ...

Private view

that s actually trying to be yobby, there s something rather public school about the Quartet commercial. While I ... of billion being spent on a viable public transport system rather than a few bob on a handful of posters ... and publicity manager Brief: Encourage occasional bus users to use London s buses more frequently Agency ...

OPINION: Advertisers should learn to talk to the over-50s market

and demographic profiles. Using TGI Gold, Choice Publications has identified seven different types ... Publications and I had many of the same misconceptions. Four years on I m no longer terrified of reaching 50 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.