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Lowes lends coherence to the Tesco communications mix
08 Dec 1995 | by Michele Martin,
Controlling the corporate image of a huge brand such as Tesco is a tall order; everything from a high-profile television campaign to the chirpy demeanour of a humble shelf stacker affects, in its own way, the public’s perception of the company. Its larger stores can turnover pounds 2 million a week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
