NEWS: ITC study indicates public reserved on pay-per-view sports
19 Apr 1996
in the ITC s latest report on TV called Television: the Public s View . The report also asked people about ...
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PUBLIC RELATIONS: Can PR build brands
24 May 1996 | by BELINDA ARCHER
oversimplify the fundamental difference between the two communications disciplines of advertising and public ... . And it seems to be largely this very quality that is leading marketers more and more to public relations ... . Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...
NEWS: Atlantic asks Walsh Trott Chick Smith to build public profile
09 Aug 1996
Walsh Trott Chick Smith and TMD Carat have snapped up the pounds 1 million pound account for the UK s oldest national commercial radio station, Atlantic 252, without a formal pitch.
NEWS: MTV apologises for publicity stunt that spoiled poster sites
29 Mar 1996
A furious row has erupted between MTV Europe and major poster contractors over MTV s cheeky launch tactics for its new magazine, Blah Blah Blah, which involved defacing existing poster sites with blah blah blah speech bubbles.
CLOSE-UP: PERSPECTIVE; Public taste is the best marker of an ad’s effectivness
15 Mar 1996 | by STEFANO HATFIELD
. Having said that, the public has taken the consistently award-winning Levi s, Smirnoff, Nike and Volvo ...
MEDIA: SPOTLIGHT ON; CABLE TELEVISION: What must be done to turn a reluctant public to cable TV?
29 Mar 1996 | by ALASDAIR REID
Is the latest cable ad push a wasted effort in the UK? Alasdair Reid investigates
SUPPLEMENT: The British Television Advertising Awards 1996; The KPMG Award: Public Service
15 Mar 1996
Gold Winner
NEWS: Channel 5 beefs up sales strategy with new northern office
18 Oct 1996
to be an Easter launch date....to be an Easter launch date. Nick Milligan, Channel 5 s sales director, has raided the northern office ... Commission meets to ratify a new launch date for the channel. Channel 5 now intends to begin ...
DIARY: Trev stands up for his fellow admen in case of mistaken identity
17 May 1996
-oiled, state-of-the-art variety, pulled off his most impressive performance to date last week....Trevor no, it s not a perm Beattie, the adman whose personal PR machine is one of the more well-oiled, state-of-the-art variety, pulled off his most impressive performance to date last week. Invited to appear as an advertising executive on Andrew Neil s global BBC 2 talk show, he leapt ...
MEDIA: FOR THE RECORD
28 Jun 1996
spend - the biggest launch the market has seen to date. Emap s latest title will form part of a group...Emap Pursuit is backing the launch of the equestrian magazine, Gallop!, with a pounds 1 million spend - the biggest launch the market has seen to date. Emap s latest title will form part of a group that includes Your Horse and Horse and Pony. The magazine hits the newsstands on 25 July with a print run ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
