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Is the latest cable ad push a wasted effort in the UK? Alasdair Reid investigates
WPP has struck an innovative deal to handle the global marketing and public relations strategy...WPP has struck an innovative deal to handle the global marketing and public relations strategy for the global telecommunications company, ICO. A virtual company , specially created by WPP, will work within the ICO organisation and will run a fully integrated communications programme. The new ...
The cable industry lacked a public image, was very confusing and needed to change, Meg Carter says...The cable industry lacked a public image, was very confusing and needed to change, Meg Carter says It seemed an impossible brief - create a brand from scratch for three products in one ... generic corporate identity and educate a misinformed and ignorant public. The industry s trade ...
Patrick Woodward explains how giving away software increases the chances of getting publicity...Patrick Woodward explains how giving away software increases the chances of getting publicity ... what they re already doing. They just have to do it in public, activating development processes ... media launch (which has to be big and expensive because it s addressed to a public that doesn t know ...
The Southampton-based Riggs Advertising and Public Relations has appointed David Fowles to head...The Southampton-based Riggs Advertising and Public Relations has appointed David Fowles to head the agency. He was previously group chief executive at Hall Harrison Cowley Advertising. Before that, he was at Euro RSCG, D Arcy Masius Benton and Bowles, McCann-Erickson and Lopex, among other agencies ...
and then resells them. Advertising to date has mainly been run in other News International publications ...
Programme: Man O Man TV station: ITV London Date: 4 May, 19.05 Break transmission time: 19.40 Barb ... in their Eyes, it is not exactly guaranteed that it will keep everyone glued to the box. Yet with pre-publicity ... . The agencies that booked the spots were hoping that as a new show - very much in a revamped Blind Date mould ...
. Unfortunately for him, however, he sprinted directly past the Prince of Wales public house where the entire ... for the Metropolitan Police account have proved unfounded to date, but we wouldn t put it past him. ...
as the biggest and most comprehensive of its kind to date in Europe. While there are several other trials ... in scale. Touchpoint will give the public a broad, first-hand taste of practical interactivity ... services and no more. This is because the kiosks are in public places and, effectively, the time each ...
service at the start of 1997. Citybase will provide up-to-date entertainment and TV listings ... Group, has launched London Bride - a quarterly regional bridal publication. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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