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change its image from a dreary form of public transport to a desirable way to travel....Great Western, the first InterCity rail service to be privatised, has hired Leo Burnett to help change its image from a dreary form of public transport to a desirable way to travel. Burnetts picked up the full-service pounds 1 million business after seven weeks of creative, strategic and media ...
of the British public, following the brand s takeover by London and Continental Railways....St Luke s has scooped a pounds 6 million assignment to plant Eurostar firmly in the minds of the British public, following the brand s takeover by London and Continental Railways. The move shoulders aside the incumbent, Young and Rubicam, which was hired by Eurostar in 1994 in conjunction ...
network. The second will be a strip ad, which will run on the opposite page, updating the public on how far the privatisation process has progressed, from initial announcement to the closing date ...
launches this week, providing an IT service that puts callers in touch with up-to-date business ... licence and two AM licences in the same area, subject to a public interest test. Local newspapers ...
s Glacier Mints. This ad is badly written, ill-conceived and feels desperately dated. Apart from that ... of how to launch a new product to a very fickle and cynical public. And damn fine cars they are too ...
. As Michael Segrue, international director of the specialist buyer, Poster Publicity, notes: The majority ... decent, up- to-date mapping system. She does not believe it is multiple buying points ...
the categories available - film choice, time, date and credit-card details. The worst thing was that I ...
Client: Virgin Atlantic Agency: Manning Gottleib Media Buyer: Nick Manning Client: Harrods Agency: AMV BBDO Buyer: Jim McDonald Client: L Oreal Agency: Universal McCann Buyer: Andy Berry Programme: Secret History TV station: Channel 4 (London and South) Date: 11 July ...
Client: Orange Agency: WCRS Buyer: Peter Bennett Client: Renault Agency: Optimedia Buyer: Paul Welch Client: Air Canada Agency: Universal McCann Buyer: Martin Heaton-Cooper Programme: The Governor TV station: ITV (London) Date: 23 March, 21:00 Break transmission time: 21 ...
and an accurate up-to-date database. Although this focus will continue, we need to ensure that all our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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