31 Oct 1997
| by MICHELE MARTIN
Ronson, the cigarette lighter manufacturer, is to be the first
client of London s latest agency start-up, Renegade.
14 Feb 1997
| by GORDON MACMILLAN
. Her
only TV ad to date is for Ocean Spray in the US. - Daily Telegraph....in the UK. Her
only TV ad to date is for Ocean Spray in the US. - Daily Telegraph.
Sainsbury s Bank ...
of director of corporate
communications and will be responsible for advertising, public relations ...
30 May 1997
| by ANNA GRIFFITHS
Ogilvy and Mather is poised to bring the image of Impulse Body
Spray up to date with a suggestive...Ogilvy and Mather is poised to bring the image of Impulse Body
Spray up to date with a suggestive TV and cinema campaign for the Elida
Faberge brand.
The new ad, whose plot hinges on the arousal of a naked Adonis, is a
change in direction for Impulse, which had relied on a hearts ...
09 May 1997
| by ANDREW GRICE political editor of the Su
changing public attitudes to taste
and decency....Agencies are set to be given greater creative freedom in the
advertising of medicines to reflect changing public attitudes to taste
and decency.
The Proprietary Association of Great Britain is considering a relaxation
of its rules to allow pharmaceutical advertising to match that of other
consumer ...
16 Oct 1997
,000,000 in the development of a premium retail
product. To date it has developed 3,000 six sheet panels at 1...,000,000 in the development of a premium retail
product. To date it has developed 3,000 six sheet panels at 1 ...
31 Oct 1997
| by STEFANO HATFIELD
in the business. She
denies having any clients or staff to date (Interview, p4)....in the business. She
denies having any clients or staff to date (Interview, p4).
John Brown, managing ...
12 Sep 1997
| by KAREN YATES
merger between Capital Radio Sales and the sales house, Media Sales &
Marketing. A launch date
10 Oct 1997
| by MEG CARTER
the
public s perception....The trouble with long-established brands such as Hotpoint is that
they carry an awful lot of baggage. When the brand image becomes a
little tired, it takes considerable time and effort to change the
public s perception.
The trouble with shopping for a washing machine is that you have to put
up ...
19 Sep 1997
| by MIKE DAVIS, managing director of Leagas
Amid all the publicity Campaign gave last week to the industry s
silence over the issue of a press...Amid all the publicity Campaign gave last week to the industry s
silence over the issue of a ...
-regulation is not
enough.
Seen in the context of the more public debate over press
self-regulation, there is a possibility that public feeling over that
issue may sweep rational argument over the separate issue ...
21 Nov 1997
| by JOHN OWEN
When it comes to winning the hearts of the great British public,
there s no beating the Andrex...When it comes to winning the hearts of the great British public,
there s no beating the Andrex puppy. J. Walter Thompson has handed the
account to FCB since the last time the campaign was featured in the
People s Jury, but little else has changed: the new execution, in which
a small boy falls off a toilet ...