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Y&R brings Fred up to date for Homepride ad

Young & Rubicam has created its first work for Homepride cooking sauces this week since taking the creative business from HHCL & Partners at the start of the year.

Lowes’ first Labatt’s Ice spots use public information theme

Lowe Howard-Spink has created a series of public information film-style ads in its debut work...Lowe Howard-Spink has created a series of public information film-style ads in its debut work for Labatt Ice beer. Two 40- and one 30-second ads illustrate the dangers of drinking in cold isolation versus the safety of drinking in the warmth with friends. They all have the endline ...

TV Monitor/A Weekly look at who’s buying what and when

story involving lesbianism and the army, all of which contributed to the mass of publicity that trailed...story involving lesbianism and the army, all of which contributed to the mass of publicity ... , with all the advance publicity, the Investigator was perfect. Vauxhall was looking for upmarket ... , national Date: 6 May, 21.00 Break transmission time: 21.30 BARB: Women 16-24 7 TVRs (live) ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

by Brass Eye s presenter, Chris Morris, to garner extra publicity?...ploy by Brass Eye s presenter, Chris Morris, to garner extra publicity? Advertisers were ... Medianetwork Buyer: Erwin Hudson Programme: Brass Eye TV station: Channel 4 Date: 29 January, 21 ...

AMV develops Famous Grouse theme

advertising that is part of an ongoing effort to bring its Famous Grouse brand up to date....Matthew Gloag is set to fire its first salvo in the Christmas TV whisky war next week with new advertising that is part of an ongoing effort to bring its Famous Grouse brand up to date. Produced by Abbott Mead Vickers BBDO, three new commercials will join four others made last year, bringing to life ...

on a clash that hurt competitors but didn’t move the US public

The battle for the American breakfast table is taking another turn as the nation s largest cereal manufacturers try desperately to improve the slashed profit margins and battered market shares from their costly price war.

REVIEW: Marketing and advertising news in the week’s press ..

merger between Capital Radio Sales and the sales house, Media Sales & Marketing. A launch date

’Sensitive’ work weeded out

during the course of this week in response to public grief at the death of Diana, Princess of Wales....Agencies and clients have withdrawn large numbers of ads from television, posters and the press during the course of this week in response to public grief at the death of Diana, Princess of Wales ... of lighted candles. Because some publications have already gone to press, agencies were unable ...

THE PEOPLE’S JURY: Anti-drink-drive ad hits a high - Seasonal ads dominated the popularity and buying tables, Harriet Green says

A public information film seems an unlikely candidate for the most popular ad of the month...A public information film seems an unlikely candidate for the most popular ad of the month. However, DMB s latest anti-drink-drive campaign for the Department of Transport struck a deep chord with viewers in the run-up to Christmas. The ad, which features a young woman bravely coping with deep ...

HOTLINE

have been asked to devise a communications strategy promoting the commission s role to the public...The Millennium Commission, the funding body which distributes Lottery money to good causes connected with the Millennium, has invited agencies to tender for a new pounds 1 million account. Shops have been asked to devise a communications strategy promoting the commission s role to the public ...

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