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O&M joins Brann to revamp Barnardo’s dated brand image

fostering, adoption and counselling. However, a recent Mori poll revealed that 97 per cent of the public ...

REVIEW: Marketing and advertising news in the week’s press ..

. Her only TV ad to date is for Ocean Spray in the US. - Daily Telegraph....in the UK. Her only TV ad to date is for Ocean Spray in the US. - Daily Telegraph. Sainsbury s Bank ... of director of corporate communications and will be responsible for advertising, public relations ...

ITC stresses public service element in fresh C4 proposals

s public service remit....s public service remit. The proposed changes follow the Government s decision to phase out ... . With the additional money, Channel 4 will be expected to increase its public service commitments. From 1999 ... -channel environment, not just as a foil to ITV. They stress: It is now recognised that Channel 4 is a public ...

THE APG CREATIVE PLANNING AWARDS 1997: PUBLIC SERVICE/CHARITY/GOVERNMENT CAMPAIGN

challenge was to provide insights to create ads that stimulate anger and so overcome the public ...

The British Television Advertising Awards 1997: Silver Awards - Public Service Advertising

SILVER WINNER Client: COI Product: Road Safety Title: Funeral Blues Agency: Abbott Mead Vickers BBDO

BST to hit TV licence evaders in BBC drive

that they must have an up-to-date TV licence....BST-BDDP launches a pounds 2 million TV campaign for the BBC this week, reminding viewers that they must have an up-to-date TV licence. The three 30-second commercials are based around ... says: Nobody likes somebody who never pays their way, but if you don t have an up-to-date TV licence ...

IPA backs increase in commercial TV minutage

commercial airtime on terrestrial TV in a dramatic U-turn on its policy to date....The Institute of Practitioners in Advertising is poised to endorse advertisers calls for more commercial airtime on terrestrial TV in a dramatic U-turn on its policy to date. Leading advertisers have been calling for the amount of commercial minutage to be increased from the curr-ent seven ...

ASIA: HONG KONG AGENCIES MEET CHINESE CHALLENGE - Hong Kong ad chiefs must decide whether to attack the Chinese mainland or stay put Report by Helen Deal.

In Beijing s Tiananmen Square, a big clock is counting down to 1 July 1997 - the date of China...In Beijing s Tiananmen Square, a big clock is counting down to 1 July 1997 - the date of China s reunification with Hong Kong. But marketers and their agencies aren t waiting for that particular midnight hour. Many clients with an eye to the Greater China opportunity have already crossed ...

FOR THE RECORD

looks over issues of content and the terms on which services are made available to the public ....looks over issues of content and the terms on which services are made available to the public ... is keen to raise its share of ABC1 readers above the existing level of 48 per cent. A date has ...

LIVE ISSUE/THE WELFARE TO WORK CAMPAIGN: Can St Luke’s sell Welfare to Work to the public

-them-off-the-streets initiative and finally - here comes the easy bit - sell it to the public. Last week, Labour s New ... or training. But companies - and the general public - have been down this road before. First ... to the public will be a winner because it will be non-governmental . We were successful in this pitch ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.