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TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Rosie Boycott, the editor of the Express, scored a double publicity coup last week. Not only...Rosie Boycott, the editor of the Express, scored a double publicity coup last week. Not only was she a contributing editor to Campaign s 30th anniversary issue, but she was the subject of Channel 4 ... Edge Special, Independent Rosie TV station: Channel 4 Date: 13 September, 21.00 Break ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid

Procter s most effective web advertising to date is a campaign for the Scope mouthwash brand...Procter s most effective web advertising to date is a campaign for the Scope mouthwash brand. Designed to complement the get kissably close television advertising in the US, the web campaign features a send-a-kiss pop-up box which allows people to send an e-mail kiss to their loved ones ...

Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Computers and Consumer Durables advertisement - The Economist

-forming publication with a reverence for facts. It has become established as one of the world s most authoritative...-forming publication with a reverence for facts. It has become established as one of the world s most authoritative and influential titles. The Economist is a weekly international news and business publication offering ... and the arts. It is read in more than 180 countries worldwide, and is the only news or business publication ...

THE PEOPLE’S JURY: Andrex pups pull the punters - But the ever-popular dogs shared their top spot with Caffrey’s, Jade Garrett says

s Jury. The public are consistent, if a trifle predictable, in awarding the latest ad an impressive 7...It doesn t come as much of a surprise when an Andrex ad takes the number one spot in the People s Jury. The public are consistent, if a trifle predictable, in awarding the latest ad an impressive 7.1 points. However, this time the cutsey pups were forced to share the glory with the latest ...

PEOPLE’S JURY/FAVOURITE ADS: Soft drinks are top of the pops - Lucozade, Pepsi and Coke scored highly; gay kissing didn’t, Harriet Green says

What a contrary bunch the viewing public are. Only two weeks ago, Ogilvy s full mountie ad...What a contrary bunch the viewing public are. Only two weeks ago, Ogilvy s full mountie ad for Lucozade Low Calorie attracted huge numbers of complaints to the Independent Television Commission ... in the Wood cast refusing to associate themselves with Lil-lets, we thought it worth gauging public reaction ...

OPINION: TURKEY OF THE WEEK

times can we be expected to laugh at the Meg Ryan-fakes-an-orgasm-in-a-public-place joke? And anyway...John Owen opts for FCB s commercial for the Clairol Herbal Essences haircare range: How many more times can we be expected to laugh at the Meg Ryan-fakes-an-orgasm-in-a-public-place joke? And anyway, the idea is plain daft for a shampoo ad. I ll have whatever the client who bought this lazy ...

REVIEW: Marketing and advertising news in the week’s press

to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations...Public Relations. - Campaignlive TBWA GGT Simons Palmer s creative director, Trevor Beattie, has ... and public opposition to the deal. - Financial Times Dyson vacuum cleaners is reviewing its pan ...

WCRS scoops Forte and Debenhams

has been earmarked for TV commercials this year, in addition to a print, public relations and direct ... store chain that demerged from its Burton Group parent in January. To date, it has handled most ...

REVIEW: Marketing and advertising news in the week’s press ..

. Molly and Joe will be reinstated at a later date. - CampaignLive Nike has slashed its adspend ... and Blanche Williams, encouraging members of the public to lighten up. - General release. ...

CAMPAIGN DIRECT: Profile - Maureen Mitchell. How Sainsbury’s is finding the best way to help customers shop online. What is home shopping - and will it actually work? Maureen Mitchell has the answers, Tim Rowell says

shopping. The only way we ll find out if the public are going to want this kind of service is to give ... been the highlight of her career to date. It has certainly taken up a great deal of her time ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.