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Standard Life unveils pounds 10m branding burst

Standard Life introduces the British public to James, a 14-month-old talking baby, in a new pounds...Standard Life introduces the British public to James, a 14-month-old talking baby, in a new pounds 10 million advertising campaign which launches next week. The work is the Leith Agency ... advisory market, but when it comes to the general public we are not so well known. The market ...

Modem Media.Poppe Tyson files for IPO

- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public...- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public stock offering with the Securities and Exchange Commission, in New York. Modem will seek to raise 45 million dollars but True North will retain majority ownership. Modem, which claims revenue ...

Modem Media.Poppe Tyson files for IPO

- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public...- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public stock offering with the Securities and Exchange Commission, in New York. Modem will seek to raise 45 million dollars but True North will retain majority ownership. Modem, which claims revenue ...

Online company, theglobe.com, sets Wall Street record

- Online community company theglobe.com's initial public offering has set a new record after its...- Online community company theglobe.com's initial public offering has set a new record after its shares increased seven fold in value on its first day of trading on Wall Street. Stock which had originally been priced at 9 soared to 87, at one stage hitting a high of 97, before closing at 63 ...

MEDIA: FOR THE RECORD

Poster Publicity Limited, the outdoor media specialist, has acquired the US airport buying...Poster Publicity Limited, the outdoor media specialist, has acquired the US airport buying specialist, Airport Media International. AMI was previously owned by the French group, Havas, and will bring PPL s international billings to more than dollars 25 million. Fox Kids, the children ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

, but of all those taken up by the public, one in five was a Goldfish....Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ...

REVIEW: Marketing and advertising news in the week’s press

to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations...Public Relations. - Campaignlive TBWA GGT Simons Palmer s creative director, Trevor Beattie, has ... and public opposition to the deal. - Financial Times Dyson vacuum cleaners is reviewing its pan ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

. As part of the need to change public perceptions and prevent tales of distress, a public register would ... . Although we try our best to keep our database up to date, what Cornhill and the industry as a whole ... -providers and while they do their best to ensure that those lists are up to date, the inability to link with a ...

HOTLINE

pounds 500,000. The last hour of the programme will be free of ads. The closing date ... Camp, chief executive of Haymarket Business and Medical Publications, will shortly be leaving ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

adequate. But what about the overarching question of a date for analogue switch-off? In April ... to the commercial activities of public broadcasters and discriminatory behaviour by existing network operators ... of communication to the public for authors and performers, giving them control of their work - when it is being ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.