14 Aug 1998
| by MAIRI CLARK
We re glad to see that not all agencies feel they have to get their
staff to strip off to get attention.
31 Jul 1998
| by Our Parliamentary correspondent
A shake-up of the Government s media buying has helped save
taxpayers pounds 23.7 million, according to new figures drawn up by the
Central Office of Information.
13 Mar 1998
SILVER WINNER
Client: Teacher Training Agency
Product: Teacher Training
Title: Talking Heads
Agency: Delaney Fletcher Bozell
Production Company: Paul Weiland Film Co
Director: Mike Stephenson
27 Nov 1998
| by ALASDAIR REID
Procter s most effective web advertising to date is a
campaign for the Scope mouthwash brand...Procter s most effective web advertising to date is a
campaign for the Scope mouthwash brand. Designed to complement the get
kissably close television advertising in the US, the web campaign
features a send-a-kiss pop-up box which allows people to send an
e-mail kiss to their loved ones ...
23 Oct 1998
| by CHRIS POWELL, Chief Executive and JAMES
All publicity is good publicity is obviously a key phrase at
Rubberstuffers - the charity...All publicity is good publicity is obviously a key phrase at
Rubberstuffers - the charity that had everyone up in arms the other
month with its gay sex TV ad.
It recently threw a party in London s West End to say thank you to its
agency, Mitchell Patterson Grime Mitchell, and everyone ...
10 Apr 1998
| by our Parliamentary correspondent
The Treasury has revealed that it secretly hired an agency and a
public relations company to help...The Treasury has revealed that it secretly hired an agency and a
public relations company to help the Chancellor, Gordon Brown, sell
last month s Budget.
Ogilvy s
controversial plans ...
already hold Tessas
and Peps.
It is believed that the polling covered public knowledge ...
17 Jul 1998
| by ELEANOR TRICKETT
procedures by making public the reasons
behind the choice of successful applicants for radio licences....procedures by making public the reasons
behind the choice of successful applicants for radio licences ...
confines, prior to the
publication of a Government green paper, which the industry expects will
loosen ...
- a major reason for not making public
such information in the past.
The promise ...
13 Feb 1998
| by KAREN YATES
St Luke s has persuaded four successful UK businessmen to embarrass
themselves in public...St Luke s has persuaded four successful UK businessmen to embarrass
themselves in public for the Government s New Deal campaign which breaks
on Sunday.
Each of the 70-second ads shows a self-made businessman leaping up from
his seat on a crowded railway train to explain to his fellow passengers
why ...
27 Nov 1998
| by FRANCESCA NEWLAND
million budget for the business amid
speculation that it will launch a public awareness campaign...The Post Office is reviewing its corporate advertising account and
has earmarked a pounds 4 million budget for the business amid
speculation that it will launch a public awareness campaign in the wake
of ownership changes being planned by the Government.
The incumbent on the business ...
27 Feb 1998
| by JOHN TYLEE
The outpouring of public grief over the death of Diana, Princess of
Wales is being harnessed...The outpouring of public grief over the death of Diana, Princess of
Wales is being harnessed by Britain s churches in an Easter campaign
which draws on their role in helping people come to terms with spiritual
questions raised by such tragedies.
The 48-sheet poster forming the centrepiece ...