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CAMPAIGN DIARY: OgilvyOne staff make a date to help charity

We re glad to see that not all agencies feel they have to get their staff to strip off to get attention.

Govt media overhaul saves public pounds 23.7m

A shake-up of the Government s media buying has helped save taxpayers pounds 23.7 million, according to new figures drawn up by the Central Office of Information.

BRITISH TELEVISION ADVERTISING AWARDS 1998: The KPMG Award - Public Service

SILVER WINNER Client: Teacher Training Agency Product: Teacher Training Title: Talking Heads Agency: Delaney Fletcher Bozell Production Company: Paul Weiland Film Co Director: Mike Stephenson

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid

Procter s most effective web advertising to date is a campaign for the Scope mouthwash brand...Procter s most effective web advertising to date is a campaign for the Scope mouthwash brand. Designed to complement the get kissably close television advertising in the US, the web campaign features a send-a-kiss pop-up box which allows people to send an e-mail kiss to their loved ones ...

CAMPAIGN DIARY: Couple have a gay old time at Rubberstuffers

All publicity is good publicity is obviously a key phrase at Rubberstuffers - the charity...All publicity is good publicity is obviously a key phrase at Rubberstuffers - the charity that had everyone up in arms the other month with its gay sex TV ad. It recently threw a party in London s West End to say thank you to its agency, Mitchell Patterson Grime Mitchell, and everyone ...

Government hired agencies to ’sell’ Budget

The Treasury has revealed that it secretly hired an agency and a public relations company to help...The Treasury has revealed that it secretly hired an agency and a public relations company to help the Chancellor, Gordon Brown, sell last month s Budget. Ogilvy s controversial plans ... already hold Tessas and Peps. It is believed that the polling covered public knowledge ...

Radio Authority adopts open policies

procedures by making public the reasons behind the choice of successful applicants for radio licences....procedures by making public the reasons behind the choice of successful applicants for radio licences ... confines, prior to the publication of a Government green paper, which the industry expects will loosen ... - a major reason for not making public such information in the past. The promise ...

St Luke’s launches TV ads for Govt New Deal

St Luke s has persuaded four successful UK businessmen to embarrass themselves in public...St Luke s has persuaded four successful UK businessmen to embarrass themselves in public for the Government s New Deal campaign which breaks on Sunday. Each of the 70-second ads shows a self-made businessman leaping up from his seat on a crowded railway train to explain to his fellow passengers why ...

Agencies line up as Post Office reviews pounds 4m corporate task

million budget for the business amid speculation that it will launch a public awareness campaign...The Post Office is reviewing its corporate advertising account and has earmarked a pounds 4 million budget for the business amid speculation that it will launch a public awareness campaign in the wake of ownership changes being planned by the Government. The incumbent on the business ...

Diana tragedy spurs churches campaign

The outpouring of public grief over the death of Diana, Princess of Wales is being harnessed...The outpouring of public grief over the death of Diana, Princess of Wales is being harnessed by Britain s churches in an Easter campaign which draws on their role in helping people come to terms with spiritual questions raised by such tragedies. The 48-sheet poster forming the centrepiece ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.