13 Nov 1998
| by ELEANOR TRICKETT
Advertising Principles is mocking the dated look of Coronation
Street s Deirdre Rashid in a point...Advertising Principles is mocking the dated look of Coronation
Street s Deirdre Rashid in a point-of-sale campaign for Dollond Don t be a Deirdre , and are being used to launch a new range of
700 frames. The product launch is the largest ever from D s
look. After several refusals, it decided ...
16 Jan 1998
| by HARRIET GREEN
Illustrated, with the launch of a sister
publication, Food Illustrated, in March....John Brown Publishing is celebrating the fifth anniversary of the
consumer magazine, Gardens Illustrated, with the launch of a sister
publication, Food Illustrated, in March.
The glossy, photo-led title, which is aiming for a stable circulation of
60,000, will be edited by Neale Whitaker, launch ...
14 Aug 1998
| by HARRIET GREEN
What a contrary bunch the viewing public are. Only two weeks ago,
Ogilvy s full mountie ad...What a contrary bunch the viewing public are. Only two weeks ago,
Ogilvy s full mountie ad for Lucozade Low Calorie attracted
huge numbers of complaints to the Independent Television Commission ...
in
the Wood cast refusing to associate themselves with Lil-lets, we thought
it worth gauging public reaction ...
30 Oct 1998
| by KAREN YATES
public image, but not without it going to much trouble and expense....What is Dixons up to with Freeserve? A chain of high street
electrical shops offering what others never have - free access to the
internet. Naturally, the move has given a much-needed lift to Dixons
public image, but not without it going to much trouble and expense.
Dixons claims ...
19 Jun 1998
| by EMMA HALL
advertising to date - the what the Heal s going on press and poster
campaign - when he was at Leagas ...
s floated in April 1997 and marked its emergence as a public
company with a big push through Leagas ...
24 Apr 1998
| by GORDON MACMILLAN
has been earmarked for TV commercials this year,
in addition to a print, public relations and direct ...
store chain that demerged from its Burton Group parent in
January.
To date, it has handled most ...
27 Mar 1998
| by GORDON MACMILLAN
. Molly and Joe will be
reinstated at a later date. - CampaignLive
Nike has slashed its adspend ...
and Blanche
Williams, encouraging members of the public to lighten up. - General
release.
...
07 Aug 1998
| by DOMINIC MILLS
Optimum
Buyer: Ben Jones
Programme: The Vanishing Man
TV station: ITV LWT
Date: 25 July, 19 ...
17 Jul 1998
| by DOMINIC MILLS
Programme: Far from the Madding Crowd
TV station: ITV, Carlton
Date: 6 July, 21.00
Break ...
26 Jun 1998
| by KAREN YATES
campaign is scheduled to break close
to Bluewater s opening date. He added that the final shape and size ...