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Coronation Street’s Deirdre features in D&A’s range launch

Advertising Principles is mocking the dated look of Coronation Street s Deirdre Rashid in a point...Advertising Principles is mocking the dated look of Coronation Street s Deirdre Rashid in a point-of-sale campaign for Dollond Don t be a Deirdre , and are being used to launch a new range of 700 frames. The product launch is the largest ever from D s look. After several refusals, it decided ...

John Brown brings out Food Illustrated in struggling sector

Illustrated, with the launch of a sister publication, Food Illustrated, in March....John Brown Publishing is celebrating the fifth anniversary of the consumer magazine, Gardens Illustrated, with the launch of a sister publication, Food Illustrated, in March. The glossy, photo-led title, which is aiming for a stable circulation of 60,000, will be edited by Neale Whitaker, launch ...

PEOPLE’S JURY/FAVOURITE ADS: Soft drinks are top of the pops - Lucozade, Pepsi and Coke scored highly; gay kissing didn’t, Harriet Green says

What a contrary bunch the viewing public are. Only two weeks ago, Ogilvy s full mountie ad...What a contrary bunch the viewing public are. Only two weeks ago, Ogilvy s full mountie ad for Lucozade Low Calorie attracted huge numbers of complaints to the Independent Television Commission ... in the Wood cast refusing to associate themselves with Lil-lets, we thought it worth gauging public reaction ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/DIXONS FREESERVE - Dixons provides free internet access to gain retail foothold. Why is the electrical giant offering a costly service for no financial return? Karen Yates uncovers its motives

public image, but not without it going to much trouble and expense....What is Dixons up to with Freeserve? A chain of high street electrical shops offering what others never have - free access to the internet. Naturally, the move has given a much-needed lift to Dixons public image, but not without it going to much trouble and expense. Dixons claims ...

BMP DDB picks up Heal’s after Leagas Shafron’s collapse

advertising to date - the what the Heal s going on press and poster campaign - when he was at Leagas ... s floated in April 1997 and marked its emergence as a public company with a big push through Leagas ...

WCRS scoops Forte and Debenhams

has been earmarked for TV commercials this year, in addition to a print, public relations and direct ... store chain that demerged from its Burton Group parent in January. To date, it has handled most ...

REVIEW: Marketing and advertising news in the week’s press ..

. Molly and Joe will be reinstated at a later date. - CampaignLive Nike has slashed its adspend ... and Blanche Williams, encouraging members of the public to lighten up. - General release. ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Optimum Buyer: Ben Jones Programme: The Vanishing Man TV station: ITV LWT Date: 25 July, 19 ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Programme: Far from the Madding Crowd TV station: ITV, Carlton Date: 6 July, 21.00 Break ...

Banks Hoggins nets pounds 5m ad account for Bluewater complex

campaign is scheduled to break close to Bluewater s opening date. He added that the final shape and size ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.