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OPINION: Ads for cats bring a publicity coup

It seemed like April Fools Day had come early when M s claims to the test - and giving Whiskas the kind of editorial coverage money couldn t buy.

HOTLINE

-Porter, whose career to date has been largely in broadcast journalism, replaces Kim Fletcher and will report...Janet Street-Porter has been named as the new editor of The Independent on Sunday. Street-Porter, whose career to date has been largely in broadcast journalism, replaces Kim Fletcher and will report ... week s gold lion winners at the Cannes Advertising Festival are competing for the title of the public ...

HOTLINE

, Haymarket Business Publications and Haymarket Magazines. Simon Tindall remains executive chairman..., Haymarket Business Publications and Haymarket Magazines. Simon Tindall remains executive chairman of Haymarket Business Publications (including Haymarket Medical), Haymarket Exhibitions and group managing ... next week because of the Easter bank holidays. The next issue will be cover-dated 2 April ...

with the public, Jenny Watts writes

. Each month, Campaign asks the public to rate Britain s 20 most-watched ads. The sores range from zero ...

D’Arcy reworks Southern Comfort

the spirit brand to give it a more up-to-date image....D Arcy is unveiling its debut TV and cinema work for Southern Comfort this week, relaunching the spirit brand to give it a more up-to-date image. The pounds 3 million pan-European campaign, entitled colour story , will break first in the UK and then in Germany and Greece. The 40-second ...

Mirror Group joins forces with KP and McVitie’s for maths campaign

-collecting promotion, Maths Stuff for Kids, which is the biggest of its kind to date....Mirror Group Newspapers has linked up with McVitie s and KP Foods for a #15 million token-collecting promotion, Maths Stuff for Kids, which is the biggest of its kind to date. The scheme involves five billion tokens being printed on McVitie s and KP wrappers and in MGN Newspapers including The Mirror ...

CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes

The British public, and particularly the men, have thrown up a selection of surprisingly low...The British public, and particularly the men, have thrown up a selection of surprisingly low scores in this month s People s Jury, demonstrating just how hard it is for advertisers to get it right. The only high-scorer to buck the trend is TBWA GGT Simons Palmer s Cadbury s Dairy Milk commercial. A ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

the wonders of his offering to an unsuspecting public? It started with the New Deal. This was a fresh...Have you noticed all those ads with the client (or its clone) in them, literally shouting the wonders of his offering to an unsuspecting public? It started with the New Deal. This was a fresh Government initiative, so it was just about acceptable to see a zealot shout about its wonders to shocked ...

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest...Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month ...

Burnett parodies curry houses for McDonald’s

straight from a 60s public information film, and the ads also feature dated typography and end ... , deliberately use outmoded film techniques to create a dated effect. Each execution begins with a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.