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Last week s deal linking The Sun and the News of the World with Tesco s Clubcard loyalty scheme was heralded as the biggest ever national newspaper initiative and a money saving revolution for shoppers. Praise indeed. But as the source for the first verdict was a News Group Newspapers press release...
newsstand publication in January....An e-commerce magazine launches this month as a controlled circulation title, and will become a newsstand publication in January. Business21 is the latest venture from Media Directories International (MDI). An unusual launch strategy will see MDI print 10,000 copies of the first two issues ...
wanted to know just what is happening at Harvey Nicks between the stated dates. It was then that I...wanted to know just what is happening at Harvey Nicks between the stated dates. It was then that I ...
packet of supermarket kippers well past their sell-by date. All of which goes to show that, in the rush...The ranting John Cleese of the Sainsbury s TV campaign has gone down with middle England like a packet of supermarket kippers well past their sell-by date. All of which goes to show that, in the rush to prove its stores can match quality with value for money, Sainsbury s has forgotten an important ...
The British public, and particularly the men, have thrown up a selection of surprisingly low...The British public, and particularly the men, have thrown up a selection of surprisingly low scores in this month s People s Jury, demonstrating just how hard it is for advertisers to get it right. The only high-scorer to buck the trend is TBWA GGT Simons Palmer s Cadbury s Dairy Milk commercial. A ...
Eve Pollard s Parkhill Publications launches its first title Wedding Day on 11 November, promising...Eve Pollard s Parkhill Publications launches its first title Wedding Day on 11 November, promising to revolutionise the ad market for bridal magazines. A sales team is also being recruited for a mature women s magazine to launch next spring. Wedding Day aims to broaden advertising ...
of publicity. Trisha fitted the bill. Using its own research, Universal McCann has identified ... : Trisha Station: ITV, Granada Date: 27 January, 09.25 Break transmission time: 09.43 BARB ...
like a dated newsreel. His performance was also deliberately cut, sometimes in the middle of a ... the mono analogue style of degraded sound, while music on the soundtrack was taken from a 60s public ...
offering was dated, he relaunched it as River Island, which now has sales of more than pounds 300 ...
than advertising for revenue. But Dukes said she would probably look for sponsors at a later date ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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