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CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

pan-regional level. To date, the partners have launched a title called Economia in the Czech Republic ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ... now sells 60,000 which Fleurot says is ahead of projections. To date, it is picking up younger readers ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

pan-regional level. To date, the partners have launched a title called Economia in the Czech Republic ... three titles in Europe. However, the outstanding criticisms of its strategy to date are a lack ... now sells 60,000 which Fleurot says is ahead of projections. To date, it is picking up younger readers ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates

29 Sep 2000 | by EMMA HALL

. In the other corner we have Mike Segrue, the managing director of Poster Publicity, which has just pooled its ... demographic targeting. The campaign, which is co-ordinated by Poster Publicity, uses public transport as well ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates

29 Sep 2000 | by EMMA HALL

. In the other corner we have Mike Segrue, the managing director of Poster Publicity, which has just pooled its ... demographic targeting. The campaign, which is co-ordinated by Poster Publicity, uses public transport as well ...

PRIVATE VIEW

17 Nov 2000 | by LEON JAUME

Whiteley, Wisdom and McCaskill, who serve as reminders to the forgetful public. As they are all hanging ...

PRIVATE VIEW

17 Nov 2000 | by LEON JAUME

Whiteley, Wisdom and McCaskill, who serve as reminders to the forgetful public. As they are all hanging ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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