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and advertisers receive from the public can be a marketer’s dream in disguise, Eleanor Trickett says

-mail will be enormous. Skoda s unfortunate reputation as a skip on wheels is woefully out of date, yet public perception still needed a nudge in the right direction. While a TV campaign through Fallon wooed ... campaigns, it also helps us to keep our database of kitten owners up-to-date. Diesel has ...

Poster Publicity snaps up M&A sites for Benetton blitz

Publicity negotiated a short-burst, high-impact deal with Mills & Allen....Publicity negotiated a short-burst, high-impact deal with Mills s Milan-based agency Creative Media. But the Italian agency handed responsibility for poster buying in the UK to Poster Publicity. Poster Publicity turned to numerous contractors to secure 2,500 48-sheet sites for a one-week blitz ...

Cozens Hiring a director is more akin to dating than pitching

Pity the poor creative director trying to keep track of the production industry in London. With 1,223 directors and 216 production companies all touting for work and all claiming to be the next big thing, a truly informed decision about who should shoot your next commercial is nigh-on impossible.

DIARY: Advan’s cheeky stunt backfires when TBWA tires of fcuk imitators

The next time the Advan company plans a publicity stunt, it might want to do a bit more research....The next time the Advan company plans a publicity stunt, it might want to do a bit more research. Especially before it writes to the Diary complaining that TBWA had bizarrely objected to their use of the slogan, what the fcuk is that!!?, on a three-wheeled would-be piece of adspace. The Diary ...

CAMPAIGN REPORT ON PRODUCTION/POST-PRODUCTION: Widescreen is with us - 1 July is C-Day, when all UK commercials will have to be submitted in 16:9 digital widescreen format - but until everyone has widescreen televisions, directors will have to create ads

in which she s appearing. From that date - rather portentously referred to by the production industry...From 1 July, when the foxy French woman in the Renault Clio ads snaps her tape measure painfully shut and announces that size matters , she could just as easily be talking about the commercial in which she s appearing. From that date - rather portentously referred to by the production industry ...

Conde Nast to launch style.com

fashion content from both Conde Nast and Fairchild Publications.

Conde Nast to launch style.com

fashion content from both Conde Nast and Fairchild Publications.

CAMPAIGN OF THE YEAR: LEVI’S STA-PREST - He’s fluffy, yellow, and his cute antics helped to rejuvenate Levi Strauss. BBH’s creation, Flat Eric, was a hit with both advertising juries and consumers

, winning the hearts of the UK public as well as Campaign s coveted campaign of the year...., winning the hearts of the UK public as well as Campaign s coveted campaign of the year. Flat Eric ... , but public response was so overwhelming that Levi s and BBH brought Eric and Angel back for a six ... , radio, press and public relations were used to persuade the public that Iceland sells more than just ...

DIARY: Pick of the week

the hidden cameras capture the public s response to the balls; in some cases nicking them but mostly just...Francesca Newland likes Leagas Delaney s Adidas spot for the Euro 2000 football championships: What a jolly little number. Just right to capture the fun spirit of the championships. I like the way the hidden cameras capture the public s response to the balls; in some cases nicking them but mostly just ...

MEDIA: FOR THE RECORD

A public consultation over the Radio Authority s proposed reviews to its advertising...A public consultation over the Radio Authority s proposed reviews to its advertising and sponsorship code is under way, with views sought via its website, www.radioauthority.org.uk. The new initiative has been designed to make the code available to a wider range of users. Issues looked ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.