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If you ve been monitoring the pub rounds you re forking out for, you might just have noticed that we are becoming a nation of portfolio drinkers . It s a trend that has crept up on us and it means that people these days may have wine on Monday, bitter on Wednesday and lager on Friday.
Media planning has moved a long way up the food chain - few would argue against that. But the question of whether it is best placed in-house with the creative agency or is more at home in the media shop still divides the industry down the middle.
Whether or not public issue advertising can produce significant changes in people s behaviour...Whether or not public issue advertising can produce significant changes in people s behaviour ... agencies know to their cost what a fickle client the Government can be. Public service advertising ... the future of public information advertising, but in whether other initiatives could benefit from a massive ...
Highbury House subsidiary WV Publications is closing Baby magazine and replacing it with a new...Highbury House subsidiary WV Publications is closing Baby magazine and replacing it with a new title New Baby, aimed at mothers of new-born babies up to nine months old. The April issue of Baby will be the last. New Baby hits the newsstands on 6 April with a 120,000 print run and a settle ...
A public consultation over the Radio Authority s proposed reviews to its advertising...A public consultation over the Radio Authority s proposed reviews to its advertising and sponsorship code is under way, with views sought via its website, www.radioauthority.org.uk. The new initiative has been designed to make the code available to a wider range of users. Issues looked ...
to date by any site audited by ABC Electronic. Richard Foan, managing director of ABC Electronic, said: To break the 200 million barrier is outstanding and demonstrates Yahoo! s incredible public appeal. Martina King, Yahoo! s managing director for the UK and Ireland, put the success down to public ...
me to believe that its sell-by date was the last day of the previous century. No matter ... Client: Penny Dolby, chief publicity officer Brief: Encourage 70 per cent of smokers who want to give ...
. The agency hopes to release the track, by a band called Folk Implosion, at a future date. You ... the brief, which was to stress that Twiglets are an unusual snack, and recorded the public s reaction to a ... use actors to portray members of the public, often unconvincingly, Denton wanted an ordinary ...
date is 31 March. We had a very aggressive timetable, so having the extra time makes it much more ... to take to the investment community before the closing date in order to raise financing ...
TV developer Visionik, which it acquired last year. As a public company it needs to keep ... and Heinz. To date the agency has around 20 staff and billings of pounds 1.8 million. Its ... Clients: Kellogg, McDonald s, Haymarket Management Publications, International Advertising Festival ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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