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HHCL & Partners has been appointed to launch woowho. co.uk, an online dating service scheduled.... Research shows one in two people would never use a dating agency so we wanted an agency that could tackle ... of HHCL, said: The dating market is ripe for a shake up. Woowho is taking a radical approach to breaking the stigma around dating which is in keeping with the philosophy of the agency ...
Carphone Warehouse commercial, which spoofs the popular television show Blind Date....Carphone Warehouse commercial, which spoofs the popular television show Blind Date. Chris Wissun ... to Blind Date . Johnny Hornby, joint managing director of TBWA, added: We ve had constructive ... Blind Date-style setting, complete with contestants and a sliding screen separating the boys from ...
-second executions, continues the theme of choice management. The 40-second spot centers around a Blind Date ... which contestant she should opt for. When the door opens to reveal her blind date, the contestant flings ...
Tony Kaye has gone public on his return to commercials, his battles with clients and whether...Tony Kaye has gone public on his return to commercials, his battles with clients and whether or not he is mad. Kaye, who has been dubbed both a guru and a maverick, is generally regarded ... with. The interview, which appears in Campaign s sister publication, the video magazine ...
Liverpool Football Club will begin next season with a new magazine that aims to revolutionise the idea of the traditional football programme.
Media planning has moved a long way up the food chain - few would argue against that. But the question of whether it is best placed in-house with the creative agency or is more at home in the media shop still divides the industry down the middle.
the increasingly blurred line which separates its behaviour as a public sector broadcaster from the commercial TV...the increasingly blurred line which separates its behaviour as a public sector broadcaster from the commercial ... to issue a public statement which accused the BBC of abandoning its public service role in favour ... the latter feel more than a little unhappy and cheated. And how commercial can the public service side ...
Pity the poor creative director trying to keep track of the production industry in London. With 1,223 directors and 216 production companies all touting for work and all claiming to be the next big thing, a truly informed decision about who should shoot your next commercial is nigh-on impossible.
was unnecessary. Perhaps it trusted in the old adage that any publicity is good publicity. Or maybe the company ...
The UK online dating service DatingDirect.com is planning a pounds 2 million marketing spend...The UK online dating service DatingDirect.com is planning a pounds 2 million marketing spend including press, online and possibly TV sponsorship. Creative for the campaign will be handled by the Birmingham-based agency Remote Stone, with both on- and off-line media planning and buying by MediaCom ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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