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Newly formed Spice Court Publications launches e.logistics

The former Distribution Business team has set up Spice Court Publications and launched a trade...The former Distribution Business team has set up Spice Court Publications and launched a trade magazine called e.logistics. The venture is part-owned by Chris Propert-Lewis, who left his sales ... publication is a controlled-circulation A4 title aimed at decision-makers with supply chain ...

SPOTLIGHT ON: INTERNET ADVERTISING - Does paying the public to look at internet ads have a future

There s a new type of twilight zone income that could become popular in university towns across the UK. It could even come to rival conventional methods of maintaining the liquidity of a subsistence lifestyle - things such as donating body fluids or taking part in medical experiments. All you need is...

C&B adds to magazine portfolio

C s title and a PC publication and has more consumer offerings in the pipeline....C s title and a PC publication and has more consumer offerings in the pipeline. The publisher is looking to hire sales staff to work on these titles plus two contract magazines; one for a water company and the other for a telecoms operation. C Our company is growing all the time ...

HOTLINES

starring the basketball star, Michael Jordan, but has done virtually no branding work to date on this side...MCI WorldCom, the international telecommunications giant, is talking to advertising agency networks about its first pan-European branding campaign. The group is well known in the US for its ads starring the basketball star, Michael Jordan, but has done virtually no branding work to date ...

Govt rebuffs AA idea to stop illicit cards in telephone boxes

of prostitutes cards being left in public telephone boxes....The Government has rebuffed an attempt by the advertising industry to tackle the problem of prostitutes cards being left in public telephone boxes. The Advertising Association has acted as an honest broker in talks between the Home Office and telephone companies on legislation aimed ...

BBH uses ’trusted people’ in One2One spots

People who enjoy high levels of public trust and who use the One2One service are the stars of new...People who enjoy high levels of public trust and who use the One2One service are the stars of new TV and print advertising by the mobile phone company. Firefighters, hospital staff and air traffic controllers all figure in the campaign, devised by Bartle Bogle Hegarty, breaking next ...

MEDIA: SPOTLIGHT ON: CABAL COMMUNICATIONS - Cabal needs more than bright ideas to make an impression/The school of hard knocks is a shock for this upstart publisher

series was probably a mistake. You can always argue, of course, that any publicity is good publicity...On balance, Cabal Communications decision to take part in BBC2 s Trouble Between the Covers series was probably a mistake. You can always argue, of course, that any publicity is good publicity and that Cabal had very little to lose. Fly-on-the-wall business docusoaps can be accidents waiting to happen ...

St Luke's launches press campaign for BT's youth website

are joining the site to judge the entries uploaded by the public. One ad features a row of jars filled ... with venues and dates to show that the best films will be screened nationwide each month. The campaign ...

ANALYSIS: BRAND SPEND ANALYSIS - Changes are on the way as the UK’s second-largest advertiser restructures

it will be the biggest reorganisation since BT left public-sector ownership. The move splits the business into six...BT chief executive Sir Peter Bonfield recently announced a radical revamp of the company, claiming it will be the biggest reorganisation since BT left public-sector ownership. The move splits ... publications accounted for 83 per cent of total press spend, BT placed ads in 279 titles over the past year ...

CLIENT ROUNDUP

to date by any site audited by ABC Electronic. Richard Foan, managing director of ABC Electronic, said: To break the 200 million barrier is outstanding and demonstrates Yahoo! s incredible public appeal. Martina King, Yahoo! s managing director for the UK and Ireland, put the success down to public ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.