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Leo Burnett's US president Mary Bishop to leave

next month after continued speculation about her retirement date....Leo Burnett USA's president and chief marketing officer Mary Bishop is leaving the network next month after continued speculation about her retirement date. It is reported that Bishop approached executives at the network and at parent company B|Com3 last year expressing her wish to leave. Senior ...

P.M. toothpaste launches on satellite

's creative directors, the 30-second spot takes a humorous look at a date going horribly wrong. A ... to produce not the expected items but a tube of P.M. As he launches into a sales pitch, his mortified date ...

CLOSE-UP: LIVE ISSUE/THE BODY SHOP - The Body Shop is going to have to take its marketing seriously, Mairi Clark says

of the store's public figurehead would make the need for a new approach to communications all the more ... The Body Shop's loyalty programme. However, the card was launched with little publicity, something ... that it brought to the fore were new to the public mind. Roddick and company made animal testing an issue ...

PRIVATE EYE: Steve Henry, a partner and the creative director of HHCL & Partners

eruption of sperm as the lad approaches his date suggests that, like Onan in The Bible, this guy has ...

Coppertone reviews pan-European task for sun-block brand

, the rising public awareness of the danger of skin cancer being caused by sun over-exposure has also boosted ...

THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change

Date! Favourite Ad: The "Those who can teach" commercial for the Department of Education ...

OPINION: Stuart Elliott in America

to be chosen by consumers exercising their free-market discretionary rights to the equivalent of a public ...

OUTDOOR/AMBIENT: EYES DOWN - From floor media to rickshaws and cars, Pippa Considine rounds up the latest innovations in ambient media

decision by the Public Carriage Office in the mid-80s before they started to paint the outside. The rest ...

PRIVATE VIEW: Andrew Cracknell, the executive creative director of Bates UK

to information on sore throats." Now this campaign attracted massive publicity and no doubt resulted ...

OUTDOOR/AMBIENT: Speaking Out - Three clients explain their approach to outdoor ads and reveal why they like the medium. Compiled by Pippa Considine

or sanitised showers. We wanted to break conventions and outdoor is good for that because it's so public. We ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.