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It's been a great year for Ian Meadows, the business director of European seafood at Heinz. His John West brand's 'bear' spot through Leo Burnett was the big winner at the recent Creative Circle awards and at the 2001 British Television Advertising Awards. They are accolades that will go nicely...
The Mars Bar is one of the truly iconic brands. Its hold on the minds and pockets of UK consumers has been powerful since its launch in the UK in 1932 and, until recently, the cost of 1,000 Mars Bars was used by economists as a key indicator of inflation. However, times have changed. Competition...
public and unseated PG Tips from its position as market leader. The review, which ... account held by MediaVest. "This doesn't reflect on the excellent work done by D'Arcy to date," he ...
public and unseated PG Tips from its position as market leader. The review, which ... account held by MediaVest. "This doesn't reflect on the excellent work done by D'Arcy to date," he ...
public and unseated PG Tips from its position as market leader. The review, which ... account held by MediaVest. "This doesn't reflect on the excellent work done by D'Arcy to date," he ...
public and unseated PG Tips from its position as market leader. The review, which ... account held by MediaVest. "This doesn't reflect on the excellent work done by D'Arcy to date," he ...
, the public's perception of brands on the tube isn't exactly highbrow. It's ideal for direct response work ... dated, but it's still interesting, familiarly trendy and easy on the eye. The problem ...
markets where it has not had an advertising presence to date. Hoegaarden has not run large ...
The Advertising Standards Authority has ruled that the poster ads for Spitfire Ale are not anti-German after a series of complaints. London Underground banned the ads after members of the public objected to straplines such as 'Votz so funny about zeez posters', but the ASA said they were lighthearted ...
. The agency has not made any ads for Budweiser to date. Tony McGrath, the Scottish Courage marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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