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If early trading is anything to go by, BT's spin-off flotation of mmO2 is going to be more successful than anyone could have predicted a couple of months back. MmO2, which began trading officially on Monday, is now the holding company for the BT division formerly known as BT Cellnet. Stage one...
? Poster Publicity's managing partner, Mike Segrue, recalls: "I had my first mobile phone, which was a ... also become increasingly synonymous with kudos and cool. Mobile phone marketing, to date, has ...
reminders. You can even sign up for 'Genie Mobile Dating' if you're really desperate ...
,000 downloads of X-Men characters by mobile phone users in Japan. Funding To date the company has ...
problem that Microsoft will have to address with the new ads is its public image. Rupert Collins ... in public in the US courts, constant accusations of an inability to protect privacy, the growth ...
transfer the problem from one area to another. Sara Price, the AA's head of public affairs, said ...
Clemmow Hornby Inge's first television advertising since its launch breaks this week, kicking off an integrated branding campaign for The Carphone Warehouse. The drive, which runs across TV, radio, press, point of sale, new media and direct marketing, attempts to convince the public ...
of date in six months because it was such a fast-changing category. If you just applied traditional ...
, they need to underpin it with public relations and other media.' Longhurst argues that mobile ...
Joe Public to sign up to its network rather than that of an established and "trusted" brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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