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REVIEW: Government to enter talks with agencies

The Government will enter talks with agencies about a 3 million marketing push for Travel Line, its project aiming to encourage more people to make use of public transport. COI Communications is co-ordinating the pitch process. - Marketing. ...

Craik Jones pushes fear of looking 'sad' for ATOC press work

Craik Jones Watson Mitchell Voelkel is taking the Young Persons Railcard into youth lifestyle publications for the first time in a press campaign. The eight-month push for the Association of Train ... ." The six executions will then fit the different publications on the schedule, including music titles ...

REVIEW: Marketing and advertising news in the week's press

public and private sources. - General release. ...

Lib Dems complain to ASA over tube ads promoting PPP plan

The Liberal Democrats have attacked a campaign by London Underground to promote the controversial public-private partnership plan for the tube at its own stations. The Lib Dems have ... as to whether public money is being spent wisely." Under the ASA code, any advertiser whose principal ...

London Transport set to review pounds 7m ad brief

's head of advertising and publicity, Charlie Edelman, said the early review was the result of new ... said. Transport For London's responsibilities include street management, the public carriage ...

ATOC takes on McCann to 'rebuild confidence'

and Great Northern Eastern Railways, will ask McCann to rebuild the public's confidence in the rail ... been appointed to handle the ATOC's pounds 400,000 press campaign asking the public to be patient ...

Britannia Airways to review publisher for Skyscene magazine

Publications and John Brown Publishing, which lost the account in 1999. The past few months have seen ...

Partners BDDH wins Grand Prix for TfL at APG awards evening

for COI Communications/Police landed three golds: for the best public service and charity campaign ...

Travelex print drive to explain relations with its former rival

. The campaign, which breaks next month in leading international publications and in-flight magazines, aims ...

CLOSE-UP: NEWSMAKER/PHILIP BENHAM - Urging the UK's travellers to get back on the tracks. Philip Benham's aim is to rebuild our confidence in rail travel

- and the devastating realisation of how run-down the UK rail network has become, public confidence has reached crisis ... Companies has appointed McCann-Erickson to persuade the public to trust Britain's railways once again ... of the network will be a challenge. Benham is upfront about the challenge of regaining public confidence ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.