Unipath calls a pitch for £10m global work
29 Mar 2002 | by JENNY WATTS
it was stated that the brand would be available in more than 20 countries by 2000, although to date ...
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REVIEW: The Government is risking a public backlash
08 Feb 2002
The Government is risking a public backlash as it prepares to launch an ad campaign to promote the MMR vaccine despite growing concerns about its safety. The Department of Health has reappointed BMP DDB to handle the campaign, which is expected to break in two weeks. - Marketing. ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian
22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section
to Growth" is his biggest corporate challenge to date. So far, investors like what they see. Shares have risen from around 340p when he made public his plan to 568p today. "Halfway through we've hit all ...
P&G instructs roster to win awards
25 Oct 2002 | by JENNY WATTS
contains a basic table of the awards schemes, including the location of the awards, entry dates ...
TBWA set to swap Cadbury for Mars
25 Jul 2002 | by Matthew Cowen,
The decision brings down the curtain on a relationship that dates back more than a decade. GGT, one of the agencies that formed TBWA\London through a series of mergers during the 90s, was first appointed to handle Cadbury's Flake in 1987. TBWA is to be rewarded with a bonanza of petcare billings ...
Grey Worldwide London recruits Ainsley Harriott for Fairy Liquid TV ad
12 Jul 2002
through Hangar 8. P&G's strategy for Fairy Liquid dates back to the earliest days of commercial TV ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1900s
22 Nov 2002 | by LINDA KAPLAN THALER, CEO and chief creative officer of the Kaplan Thaler Group
the leisure time to worry about things such as bad breath, smelling clean for a blind date or having a whiter ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1950s
22 Nov 2002 | by JEREMY BULLMORE
-clash with Pond's Cold Cream, but it's all the better for that. Take out the dated typography and the illustration ...
PERSPECTIVE: P&G needs to follow up its new interest in awards with actions
25 Oct 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
the visual element as important as the product benefits and functions. But P&G as an awards winner? To date ...
PZ Cussons uses hygiene warnings in advertising for its Carex brand
30 Aug 2002 | by JOHN TYLEE
of the home and into a public restroom. Cussons cites research showing alarming numbers of people who don ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
