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Swatch adds Spirit to roster for global relaunch of Certina

in 1988. Despite being sold in the UK, the brand has not been actively marketed here to date, with Swatch ... is likely to be extended into TV at a later date. Media buying will be handed by Swatch in-house. Manuel ...

PRIVATE VIEW: Robert Campbell, Rainey Kelly Campbell Roalfe/Y&R

of this campaign. How many visual gags about dating agencies, family planning and earth-moving equipment (fnaw fnaw ...

CLOSE-UP: CRAFT/DIRECTOR'S CUT - BMP creative director Larry Barker picks the best from March's Campaign Screen

test. Yeah, it's great when ads win awards but it doesn't mean the ads are great. Ads that are popular with Jo Public aren't to be sniffed at either, but Carol Smilie and Ainsley Harriot are popular with Joe Public, so what do they know? However, you can't beat the pure, visceral streak of gut ...

PERSPECTIVE: Spoofs - a parody too far or cut-through in a crowded market?

may be hard to come by, I guess the ultimate argument rests on the public's continuing approval ...

PRIVATE VIEW: Larry Barker, the creative director of BMP DDB

it in such a public way. Someone (it was me, actually) once described international advertising as something ...

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

Client: Tony Allsworth, head of transport publicity Brief: Help persuade 17- to 25-year-old males ...

CLOSE-UP: LIVE ISSUE/NIKE VERSUS ADIDAS - Sport's superbrands battle for football ownership. Adidas and Nike compete again to win fans during a World Cup

such as Beckham and Zinedine Zidane in Dam Square to play alongside a grinning public. Adidas' newly appointed 180 ...

WORLDWIDE ADVERTISING: Shrink to fit - It's been a tough year for ad agencies the world over, with more work, fewer staff and less money. Lisa Campbell talks to creative directors around the world and singles out the creative gems that have still managed to emerge

and public alike is the new TV work for Fox Sports. Malcolm Poynton, the creative director at Saatchi ...

TOP PERFORMERS OF 2001: Mother is Agency of the Year on the back of fantastic creative work and an enviable new-business record but Bartle Bogle Hegarty ran it a very close second

remarked. He might well also have given thanks that the UK not only has arguably the best public ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.