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Muller sponsors Blind Date with 23 idents

Muller's £2 million sponsorship of the next series of Blind Date is being marked with a series

of public participation and theatre as a part of their campaigns in field marketing

EDITORIAL: Ferrero is unlikely to change its ways

When the desperate, yet innocent, Bridget Jones began dating her publisher boss, played by Hugh

MEDIA CHOICE: Jeremy Lee, a media reporter at Campaign, picks Diageo's latest activity for Smirnoff Black Ice

their pockets at some later date, they'll come across the ad for Black Ice.

CLOSE-UP: LIVE ISSUE/COCA-COLA - Can Coca-Cola realise the true potential of Piccadilly Circus' site?

director at Poster Publicity, also sees scope for more ambitious work. "The Piccadilly billboard is part ... on the site at the date and time of their choosing. This is a far cry from the dancing logos that Londoners ...

CLOSE-UP: LIVE ISSUE - ALCOHOL ADVERTISING. Will alcohol ads count the cost of their excesses?

The UK's alcohol advertisers are walking a tight rope. Although the public rarely complains about ... and Society". International delegates, concerned with public health, entered a somewhat uneasy dialogue ... makes it an obvious target for further restriction by the public health lobby. In Europe, alcohol ...

PRIVATE VIEW: Jeremy Sinclair, a founding partner at M&C Saatchi

: Increase the profile and level of public support for The Samaritans during The Samaritans Week

CHI boosts Premier Foods account with Rowntree's Jelly win

and to date has produced two TV executions for its Typhoo brand. The Premier roster also includes Delaney ...

CHI boosts Premier Foods account with Jelly win

and to date has produced two TV executions for its Typhoo brand. The Premier roster also includes Delaney ...

Butterkist aims to tie brand to TV viewing

of major series, including Pop Rivals, The Osbournes, Graham Norton and Blind Date, and will feature ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.