HOTLINE: The Publicity Burea wins launch of The Computer Store
31 May 2002
The Publicity Bureau in Doncaster has beaten challenges from London and regional agencies to win
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HOTLINE: The Publicity Burea wins launch of The Computer Store
31 May 2002
The Publicity Bureau in Doncaster has beaten challenges from London and regional agencies to win
OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
Whoever it was who said you should never underestimate the British public's taste only got it half...agency, Ogilvy Mather. Personally, if the public had complained about the posters as examples of bad ...
EDITORIAL: M&S's advertising helps the recovery
19 Apr 2002
Advertising's ability to shift public attitudes - but also the limits to its power - are reflected
PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong
08 Mar 2002 | by MEG CARTER
judged by many to have passed its sell-by date, it also recently caused controversy by poking fun ... publicity was guaranteed. One thing PR could have contributed was a deepening of the relationship between celebrity and the brand. The advice: While any serious PR advice would have foreseen the public outcry ...
PRIVATE VIEW: Malcolm Duffy, the creative director at Miles Calcraft Briginshaw Duffy
24 May 2002
does little for me. His comedy (I use the word loosely) seems well past its sell-by date and maybe it ... printing kit, and added a warning sticker to try to bring it up to date. Amazing, but for all the wrong ...
OPINION: Stuart Elliott in America
14 Jun 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times
the kitchen operations to get the food out hotter and faster, has yielded lukewarm results to date. Nor have ...
PRIVATE VIEW: Robert Campbell, Rainey Kelly Campbell Roalfe/Y&R
13 Sep 2002 | by ROBERT CAMPBELL, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
of this campaign. How many visual gags about dating agencies, family planning and earth-moving equipment (fnaw fnaw ...
Ikea TV spots promote unconventional living
04 Oct 2002 | by CAMILLA PALMER
formal eating occasions. A public service broadcast-style voiceover announces a new trend, "noshing ...
PRIVATE VIEW: Mark Wnek is the chairman and executive creative director at Euro RSCG Wnek Gosper
01 Nov 2002
without some smart-arse having a go at you in public. The problem is maybe that we want to have our cake ... : Vehicle crime reduction Clients: Jo Rushton, senior publicity manager; William Powell, campaign ... : Refocus the public's attention on the dangers from cruelty within the home Agency: Saatchi Saatchi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
