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Digital's creative dilemma

10 Oct 2003 | by Mark Sweney

who have little interest to date". The one-day event used heavyweight figures, who would reach ...

WORLD: ANALYSIS - The complete communicator brings integration down under

10 Oct 2003 | by Robert Russell

publicity, a "master of integration" who has come down under to show the industry exactly what that means ...

Naked hires Dawes to lead expansion

03 Oct 2003

planning advice. Dawes is currently in negotiations with Adidas over his leaving date. ...

LORD JIM: James Garrett is one of the great names in British commercials. Now "Gentleman Jim" is retiring after 40 years. Caroline Marshall reports

26 Sep 2003 | by Caroline Marshall

given an interview before and never courted publicity. "I've always held a passionate belief ... Geoffrey Tucker, an adman who had been seconded to be director of publicity at the Conservative Party ... could communicate with the public via a letter in The Times." These years, the late 60s, were Garrett ...

PRIVATE VIEW: Steve Henry, the creative director at HHCL/Red Cell

29 Aug 2003

publicity manager; Duncan Fulton, publicity manager Brief: Get the message across that vehicle crime ...

CLOSE-UP: LIVE ISSUE - FCUK. Upsetting the ASA is a vital element of its ad strategy, as Rachel Gardner reports

15 Aug 2003 | by Rachel Gardner

of the brand back in 1997 and, to date, there has been a total of 535 individual complaints logged about 149 ... members of the public, the highest number received for one such piece of work in 2001. And it was felt ... ways, calling into question to what extent the ASA can really protect the public against potentially ...

OPINION: Stuart Elliott in America

11 Jul 2003 | by Stuart Elliott, the advertising columnist at The New York Times

, referring to the part of the Bill of Rights guaranteeing freedom of speech. The Public Relations Society ... by the Constitution, though not as zealously as public, non-commercial speech is. Entirely unprotected, however ... producing its products, began replying to those vociferous critics through press releases and other public ...

CLOSE-UP: LIVE ISSUE - NIKE. Nike faces legal challenge to its freedom of speech

11 Jul 2003

Last year, the US Supreme Court agreed to a request by Nike to consider whether its public ... . He disputes the defence mounted by Nike in various press releases and other publications ... individuals to bring cases in the public interest, despite not having suffered any harm personally ...

MEDIA CHOICE: Trevor Robinson, the creative director at Quiet Storm, chooses Adidas' use of Viz

16 May 2003

date and where you can buy them. "As a big Adidas and Viz fan, I say top marks for humour ...

PRIVATE VIEW: Steve Henry, the creative director of HHCL/Red Cell

09 May 2003

and public affairs Brief: Encourage turnout at elections for the Scottish Parliament and the National ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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