Homestyle appoints CheethamBellJWT to retail branding brief
14 Nov 2003
. The agency's brief is to relaunch the brand to a more upmarket female audience via ads in publications ...
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Boots pitch ends in Mother shock
12 Dec 2003 | by John Tylee
what it stood for, its 1,470 stores were dated, its products expensive and supermarkets were stealing ...
WORLD: STUART ELLIOTT IN AMERICA
07 Nov 2003 | by Stuart Elliott, the advertising columnist at The New York Times
publication Adweek. They have a point: the commercials use tried-and-true devices such as the anthemic music ...
Advertising bosses join US taskforce to help image abroad
24 Oct 2003 | by Mark Sweney
. The new group, using the working title of Taskforce to Mobilise American Business for Public Diplomacy ...
Computer World gives Cheetham Bell ad role
24 Oct 2003 | by John Tylee
It has decided to re-christen itself as The Computer Shop. The switch is understood to have been agreed in order to avoid confusion among consumers with its biggest rival, the Dixons-owned PC World. The appointment follows a pitch against BDH\TBWA and the Publicity Bureau in Doncaster, which had held ...
PRIVATE VIEW: Jonathan Burley is the creative director at HHCL/Red Cell
17 Oct 2003
Director: Joe Public Production company: Partizan Exposure: National and satellite TV VOLKSWAGEN ...
2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
(under 2m) Multimarket Established service brands New brands or new advertisers Public service ... creative work used a different sort of shock tactic: holding up for public scrutiny the petty, ill ... to 'pulling' times." PANEL'S VIEW: DOH SOCIAL WORKER RECRUITMENT Surely one of the strongest public ...
WORLD: Stuart Elliott in America
19 Sep 2003 | by Stuart Elliott, the advertising columnist at The New York Times
shop that developed the theme, has generated laudatory coverage in trade publications ...
Agencies invited to pitch for Computer World creative brief
12 Sep 2003
The Publicity Bureau in Doncaster, the incumbent, will repitch for the assignment against two Manchester shops - Cheetham Bell JWT and BDH\TBWA. Senior managers from the competing agencies are meeting executives of the 150-strong chain over the next few days to be briefed. Computer World was established ...
PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi
05 Sep 2003 | by James Lowther, the chairman of M&C Saatchi
remained somewhat recumbent. Maybe the little blighters are a bit past their scare-by date. Rather like ... , senior publicity manager, Department for Education and Skills; Paul Harris, senior campaign manager ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
