THE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
that, to date, have struggled to build up user information. Flytxt developed the mechanic ...
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THE BOOK OF LISTS: The 10 Best 118 ads
16 Dec 2003
for the title of best directory service. A brilliant spot that sent the public profile of the runners into orbit ... on the publicity around Honda's work. Clever thinking saw the spot reach the public virally. Written by Anson ... it all. Press-ups in the snow, a lot of finger-pointing and hurdling. The public was bemused ...
Top performers of 2003: Campaign of the year - 118 118
12 Dec 2003
InfoNXX chose WCRS and Naked to assault the public with a £17 million ad campaign, called the UK company ... -off date. This strategy was considered adspend down the drain by the other players (and there were about ... mystified consumers at first, but it worked. WCRS was able to build 118 118 as a brand that the public ...
CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
of political and public opinion in favour of increasing controls of marketing to combat alcohol misuse. A ...
Clemmow Hornby Inge scoops TalkTalk business
28 Nov 2003
30 per cent. It has signed up 200,000 customers to date. Max Alexander, the managing director ...
CAMPAIGN MEDIA AWARDS 2003: Campaign Gold Award - Media Campaign Of The Year
28 Nov 2003
on washing lines in public places giving consumers the opportunity "to spread the word" and become comedy ... of runners on city streets and interact with the public. Some drove ice-cream vans, some drove branded skips ...
CAMPAIGN MEDIA AWARDS 2003: The Capital Radio Group Award - Best Total Communications Programme
28 Nov 2003
The Number's runners needed to appear everywhere before the 192 directory enquiries switch-off. Naked sought to establish the runners as "the people's heroes" hanging 118 vests on washing lines so the public could join in, stirring interest from the press. Actors playing the runners appeared at high ...
CHINA: THE ORIENT EXPRESS
28 Nov 2003 | by Liz Shackleton
willing to rub shoulders with the masses on public transport. China's car market is now the fastest ...
MEDIA: ZEITGEIST - An i-mate Pocket PC Phone can do everything but give you a more interesting life
14 Nov 2003
launch date is expected soon Price: $828 in the US What it does: Phone, internet, e-mail, pocket PC ...
Computer World gives Cheetham Bell ad role
24 Oct 2003 | by John Tylee
It has decided to re-christen itself as The Computer Shop. The switch is understood to have been agreed in order to avoid confusion among consumers with its biggest rival, the Dixons-owned PC World. The appointment follows a pitch against BDH\TBWA and the Publicity Bureau in Doncaster, which had held ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
