The Work: Private view
26 Nov 2004
in this country loves printing bad news, just as much as the British public loves reading about it. However ...
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The Work: New Campaigns - UK
26 Nov 2004
of Campaign, Design Week and the Daily Mail, and (presumably) over-priced and out-of-date yoghurts. WAITROSE ... to the test centre where she informs him he has failed her test - he's going to have to find another date ... public awareness of energy efficiency in domestic appliances Creative agency: Dare Producer: Keiron ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
. To date, six have been published, including China's Financial Future, sponsored by Deutsche Bank, Asia ...
The story of Unilever's media pitch
12 Nov 2004
, is followed by presentations early September. October: Original date for the pitch result (week commencing ...
The Work: New Campaigns - UK
12 Nov 2004
the ad will be sent it in form DVD at a later date. CREDITS Project: Launch of interactive TV ...
IPA Effectiveness Awards 2004: Silver Award - Bounty
05 Nov 2004
unthinkable before the campaign started. To date, it has generated additional sales of £37 million from ...
Advertising by drug companies to come under MPs' inquiry
22 Oct 2004 | by Our Parliamentary correspondent
public and medical practitioners.
World: Stuart Elliott in America
08 Oct 2004 | by Stuart Elliott, the advertising columnist at The New York Times
and interactive marketing, public relations and point-of-sale activities. "We have sharply increased marketing ...
IPG nets SC Johnson's £200m global media
24 Sep 2004 | by Ian Darby
The move results in Universal McCann capturing SC Johnson's European planning and buying account from ZenithOptimedia. ZenithOptimedia will lose the £12 million UK business to Universal. The agency's hold on the account dates back to 1997, when Optimedia won it from CIA. In the US, there is no change ...
IPA publishes 2004 agency shortlist for effectiveness prizes
17 Sep 2004
, travel and public service. Alison Hoad, the planning director of Campbell Doyle Dye and the convenor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
