Media Forum: Are newspaper rate rises fair?
10 Dec 2004
, the head of media at Carat, says there has been very little evidence to date that the newspaper market ...
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LongAcre assembles mini-holding company
10 Dec 2004
by The Wireless Group's former managing director Jonnie Goodwin in 2000. To date, it has handled the WCRS buyout ...
Top Performers of 2004: Direct Agency of the Year - CHJM
10 Dec 2004
-lovers with a hand-stamp. The Friday night before publication, venues stamped the hands of gig-goers with a ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
publications. On the research side too, MindShare unveiled some pioneering developments. It rolled out its ...
Top Performers of 2004: International Advertiser of the Year - HP
10 Dec 2004
such as the first interactive ad in Times Square have seduced the general public. An honourable mention goes ...
LongAcre Partners assembles mini-holding company
09 Dec 2004 | by Staff,
by The Wireless Group's former managing director Jonnie Goodwin in 2000. To date, it has handled the WCRS buyout ...
Special Report: Direct Marketing - Doorstep Challenge
03 Dec 2004
-flipper after watching Super Size Me. The BBC asked the British public to name the customer service ... publicity is out of kilter with direct's image within the communications sector, where it is recognised as a ... . Be that as it may, the public dislike of direct mail is a growing problem. But is it a new one? Sadly not, Richard ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
When times are hard, advertisers have to justify every penny they spend and pressurised marketing directors become reluctant to use their money merely to remind the public of their brand's existence ... -volume cold mailing still goes on, much to the disgust of the British public. Would this ever dissuade ...
Special Report: Direct Marketing - DM's profitability paradigm
03 Dec 2004 | by Holly Acland
from a slightly smaller pot of income. But this somewhat bleak prognosis does not reflect the most up-to-date ...
Media Forum: Should C4 get public funding?
26 Nov 2004 | by Alasdair Reid
of the embarrassment when Channel 4 chairmen make anguished public spectacles of themselves in attempting to draw ... broadcaster, it will have to seek public funding in some form. That could mean deriving funding on a programme ... direct public funding. If it becomes less reliant on audiences, audiences will inevitably fall. Airtime ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
