Media: Strategy Analysis - From Spider-Man to arachnamania
10 Dec 2004
launch follows a tried and tested formula - mass-coverage media used to promote the release date ...
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C4's Woodward departs as 4Venture's future examined
15 Dec 2004 | by Staff,
alongside its public service remit. In addition, he's done a great job in organising a set of disparate ...
Top Performers of 2004: International Advertiser of the Year - HP
10 Dec 2004
such as the first interactive ad in Times Square have seduced the general public. An honourable mention goes ...
Media: A Grazer's Guide to TV
03 Dec 2004
THE RECORD OF THE YEAR - ITV1/4 December/5.55pm. The shortlisted ten cheesy pop tunes face a public
Media: Chatter
03 Dec 2004
" British public won't see through its highly unoriginal "Labour is working" ads. ...
The Work: New Campaigns - UK
03 Dec 2004
is supported by direct marketing, banner ads on selected recruitment and trade websites and publications ...
Media Forum: Should C4 get public funding?
26 Nov 2004 | by Alasdair Reid
of the embarrassment when Channel 4 chairmen make anguished public spectacles of themselves in attempting to draw ... broadcaster, it will have to seek public funding in some form. That could mean deriving funding on a programme ... direct public funding. If it becomes less reliant on audiences, audiences will inevitably fall. Airtime ...
Framestore: Introduction
26 Nov 2004 | by John Spearman, chairman, William Sargent, joint chief executive, Framestore CFC
With this publication, we want to celebrate not only the work we have created with you, but also to share some of our perspectives on our art, and our insights into the differing cultures of commercials, film and television production in London and New York. We also want to look ahead. This supplement ...
Framestore: The bluffer's guide to post-production
26 Nov 2004
dated - even Center Parcs has used it. TK: Abbreviation for telecine, though you'd think it would ...
Framestore: NYLon
26 Nov 2004
and political associations, or the US's Christian fundamentalists. You could blame Lord Reith and the public ... -free public service broadcaster, whose culture impacts on every other UK and radio broadcaster in the country ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
