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Clark McKay & Walpole wins £3m Peugeot account

relationship dates back to 1992, when Brann Agency UK won the business in a final shoot-out against WWAV Rapp ...

GSK calls DM pitch for Niquitin brand

GSK has invited both roster and non-roster agencies to bid for the brief, which involves on- and offline DM work. The brand's most high-profile activity to date has been a direct-response TV campaign by WCRS, which asked viewers for their mobile numbers so it could send them supportive messages to help ...

The Work: Private View

diversified. As far as this ad is concerned, you don't have to sell the English public what makes a good ...

ITV 50 Years of Fame: Private view - Andrex

and agencies often forget that the real world moves at a much slower pace. The public needs time to see ... by the public, most of my creative chums view it with disdain. In this batch of ads, the Andrex puppy runs ...

ITV 50 Years of Fame: Private view - Persil

to dominate the brand's advertising for many years. This championing of a woman's role even led to public ...

Transport for London gears up for £6m creative review

TfL is about to start approaching agencies with the brief, which includes street management, the Public Carriage Office, congestion charging and London buses. While it does not control London Underground, TfL also handles marketing for the Tube. M C Saatchi has worked on the business for the past ...

More4 looks like a winner as Channel 4 gives up on sport

, this is little more than a thin veil of respectability that will give More4 the right to be classed as a public ...

Channel 4 to air all content on broadband

the accessibility of Channel 4 programming and secure its core status as a public service broadcaster. A Channel ...

Media: Double Standards - Brand entertainment could never replace ads

together? North One did an ad-funded programme with the Blood Association which increased public ...

Media: Strategy Analysis - Pushing Adidas' rugby credentials

with public relations, introduce advertising just before the Test matches began and then allow overall media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.