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Media: Strategy Analysis - Offering the best seats in the house

,000 to date, and the campaign is still in its infancy. The response has encouraged Intel to consider rolling ...

ITV 50 Years of Fame: Private view - British Gas

Sid campaign, the first in a long line of public sell-offs, caught the public's imagination. The ads ... ? Will it advertise at all? Ask Sid. 1. BRITISH GAS SHARES Title: See Sid Agency: BMP Date: 1986 2. GAS COOKERS Title: Plan 6 Agency: BMP Date: 1984 3. GAS TUMBLE DRIERS Title: Joan Collins Agency: BMP Date: 1991 4 ...

BNFL calls creative and media review

and the general public. The work will seek to raise awareness of BNG's credentials, putting it in a better ...

VNU trials cheaper compact version of computer title

LONDON - VNU Business Publications is trialling a compact format for its consumer computer title

World Media in 2005: France

on public service TV, free newspapers are booming and digital terrestrial TV is about to launch....marques - from being advertised on TV. On the public service channel France Television, there are only ... with launches (Sport, Mods) and redesigns (Glamour, Public). France has a popular TV show about advertising ... : Hachette Filipacchi Associes, Prisma Presse Television: France Televisions (public), TF1, RTL LOWDOWN ...

World Media in 2005: The Netherlands

: it was an overnight success and, to date, has been reproduced in more than 30 countries. It has spawned other home ... being the sale of the apartments at a public auction. The apartment that gets the highest price nets ... . TV in The Netherlands has a unique approach to public broadcasting: programmes are made ...

World Media in 2005: Mexico

has a dinner date, then Ricardo Salinas, the chairman of TV Azteca. Car to drive - BMW. Top ...

World Media in 2005: Spain

more of a public-service ethos, which may mean fewer ad minutes on TV. Such a reduction in a market ... channels Antena 3 and Tele5 are on offer alongside Spain's public service broadcaster RTVE. Soap operas ... : RTVE (public), Mediaset, Canal+ LOWDOWN Media topic du jour - Whether large advertisers will use ...

World Media in 2005: Poland

market in Eastern and Central Europe. TVP, the public broadcaster which operates two channels, now rubs ... newspaper market is that it has forced other publications to review their outdated design. Axel Springer ...

World Media in 2005: Sweden

Sweden is world-renowned for its high standard of living and efficient welfare system. It pioneered the economic model of the public-private partnership, a collaboration between public bodies ... : Aftonbladet Hierta, Dagens Nyheter Magazines: Bonnier, Allers, Egmont, LRF Television: SVT (public ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.