Beyond advertising
23 Nov 2007
months and 12 tracks, a 13th track was recently chosen from a competition opened up to the public ...
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The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
of public relations blunders over the previous year and the company was due to split its operations ...
IPA Effectiveness Awards 2007: Bronze Awards - Historic Scotland
16 Nov 2007
into the brand and re-engaging with the Scottish public, Historic Scotland had the highest growth rate in years ...
The World: Sydney - P&O appoints BMF for repositioning initiative
02 Nov 2007
of negative publicity surrounding the death of a passenger.
The Work: New Campaigns - UK
02 Nov 2007
new Virgin Trains spot, which has dressed people as flora and fauna to bemoan the public's travel ... the table and flowers fall off the curtains until eventually all the dated decor has disappeared - along ...
The Work: New Campaigns - The World
02 Nov 2007
"missing person" posters and phone hotlines have all been used to bring the love story up to date ...
The Work: Private view
02 Nov 2007
. It's repetitive, awkward and at least two years past its sell-by date. The copy is lifeless ...
Asia: A rough guide to Asian business etiquette
02 Nov 2007
in The Straits Times, inviting him to meet to "share some exciting and wonderful business ideas", it was a public ... . "The Chinese tend to talk about the good, not the bad - at least in public," Goh adds. "Don't think it ...
The Work: New Campaigns - UK
26 Oct 2007
. Customers are also being persuaded to shop at Waitrose through a set of sequentially dated money ...
The Work: New campaigns - UK
19 Oct 2007
, publicity team head; Glyn Robinson, campaign manager, Department for Transport Brief: Encourage mums ... . It is filmed like a hammy public service broadcast, and highlights BA offers, such as its online check ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
