Annual: Campaign of the Year - Hovis
12 Dec 2008
of Frank PR, thought up to ensure the ad itself got an estimated £2.5 million of free publicity, by placing ...
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Annual: Top 10 Worst Celeb Ads
12 Dec 2008
. The brief says it's about two different dates and we need a celebrity." Creative two: "OK. Moira Stewart, because she's serious and sensible, and two people in kitchen with one asking the other out ... on a date ...
The Work: Private View
05 Dec 2008
, publicity team head, Department for Transport Brief: Dramatise the real consequences of children ...
Recession saves alcohol ads from new regulations
03 Dec 2008 | by Our Parliamentary correspondent
consultation exercise also released by the Department of Health revealed public support for action over ads ... agreed that the public should be more protected from selling and marketing that encouraged people ...
The Week: Advertising news - BBH and Tango go anti-PC
28 Nov 2008
Britvic believes that people now think they are taking themselves a little too seriously and the campaign sets up Tango as a British institution that needs public support to save it. It begins with a series of ten-second teasers, all showing un-PC situations, that have already been seeded on YouTube ...
Campaign Media Awards 2008: Best Grocery, Soft Drinks and Household Campaign
21 Nov 2008
with the book-reading public, the publishing industry and booksellers through sponsorship of the Galaxy Book ...
ASA raps T-Mobile "more minutes for £30" ad
19 Nov 2008 | by Hadassah Nymark
to target people under 18 and had inserted an age verification page requesting the date of birth ...
Public View - Ready Brek 'return of the glow' by WCRS
10 Nov 2008
LONDON - What did members of the public make of the new Ready Brek ad, which features the return...members of the public thought of the ad. Video produced by Vox Pops International on behalf of Campaign . View previous Public View videos: Public View - Hovis 'relaunch by MCBD ...
Music: The brand band love-in
07 Nov 2008
partnership deal of its kind to date. He says: "Music and music associations are a great way of forging ... up to the public in such a covert fashion. Benefits This could have backfired big time if Brown ... -date summer tour. As well as stumping up funding, Honda also provided a Honda Civic Hybrid whose ...
IPA Effectiveness Awards 2008: Gold Award - Acquisition Crime, Dave, KFC
07 Nov 2008
, as health concerns mounted among the general public, KFC was losing penetration, sales and market share, so ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
