Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...



