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Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...

Reality check: August

Once again, Campaign's monthly look at which ads most resonate with the public showed a clear

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

Durex taps 'Gen Y' for crowdsourcing

competition to get members of the public to create its next ad.

L'Oreal launches $50m media review in Australia

of publication. ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.