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Drinkaware seeks digital agency

09 Dec 2010 | by Sara Kimberley

to help us build on our success to date and help us achieve real behaviour change among consumers. "With ...

Ferrero appoints RKCR/Y&R to Tic Tac creative business

25 Nov 2010 | by Matt Williams

of refreshing little lifts" positioning. Tic Tac was in the public eye last year after a technical error ...

Innocent kicks off search for digital agency

04 Nov 2010 | by Anne Cassidy

The brand has begun the process of contacting agencies as it looks to find a shop to create a digital campaign around several projects for 2011. It has previously developed work in-house and has also used the digital creative agency Soup and the digital shop Public to handle digital advertising ...

Reality check: August

23 Sep 2010 | by Campaign Staff

Once again, Campaign's monthly look at which ads most resonate with the public showed a clear

Lurpak signs up to Jamie Oliver's C4 show

21 Sep 2010 | by Daniel Farey-Jones

. The idents will show real people cooking in real kitchens. Two members of the public will be recruited ...

Carlsberg runs party advice films

07 Sep 2010 | by Mark Banham

at the bar when eyeing up a potential date. In addition to the TV broadcasts on TV6 in Denmark, the full ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

Cadbury dodges TV ad curbs with online Buttons activity

26 Aug 2010 | by Anne Cassidy

The brand has launched an online activity workshop designed for mums and children called "Buttons Furry Tales" (www.buttonsfurrytales.com), created by Drum PHD. The website, which asks visitors for a date of birth and warns that an adult must be in supervision, allows users to personalise their own ...

Lionel Richie sends up hit Say You, Say Me in new Walkers ad

25 Aug 2010 | by Jennifer Whitehead

The ad has been created by Abbott Mead Vickers BBDO to promote the new Walkers Extra Crunchy crisps, and features Gary Lineker, who has appeared in more than 90 ads for the brand to date. In the spot, Richie is shown on a tour of traditional English settings, singing 'Share You, Share Me ...

Nestlé invites fans to be part of new Milkybar campaign

02 Aug 2010 | by John Reynolds

biggest spend on a Milkybar campaign to date. Initial activity centres on encouraging members of the public to compete for the chance to feature in the next "Ungrow up" ad by uploading their impersonation ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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