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Drinkaware seeks digital agency

to help us build on our success to date and help us achieve real behaviour change among consumers. "With ...

Seat airs first branded online TV programme

of the public who applied to be on the show through Facebook, include Jack Osbourne and Emma Willis as celebrity ...

Cinema advertising veteran Peter Howard-Williams dies

of the Variety Club of Great Britain, the Lord's Taverners and chairman of the Publicity Club of London. Peter ...

Fairfax Media CEO steps down

, effective immediately. The company's print and online publications include The Sydney Morning Herald

Media Perspective: How to make social experiences on the web more intimate

or Twitter or wherever, lots of them are discovering that they don't really like being that public. They like updates and chatting and sharing with their friends; they just don't want to be part of such a big, public ...

More than 300 magazines axed as ad revenues plunge

, the head of publications at ZenithOptimedia, said: "Magazines suffered a 20.2% drop in expenditure. Luxury ...

Page 3 model spoofs Old Spice ad for The Sun

The video , created by Glue Isobar, features Page 3 favourite model Rosie in a parody of the ad, which features fast-talking, musclebound former American Football star Isiah Mustafa talking to camera. Page 3 dates back to November 1970, during Edward Heath's tenure as prime minister, when model ...

Media Perspective: Embattled BBC chief worrying about the wrong corporation

than the custodian of a public institution, he has been unable to read the runes. Most recently ...

Horror film poster rapped by ad watchdog

A poster for the Eli Roth film 'The Last Exorcist' has been damned by 77 members of the public...graphic and disturbing, challenged whether the ads were offensive, distressing and unsuitable for public ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.