Close-Up: Why spending heavily on advertising is the latest fashion on the high street
29 Oct 2010 | by Sara Kimberley
. JOHN LEWIS Earlier this year, John Lewis launched its biggest marketing drive to date, based on its ...
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Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...
Waitrose suffers first ad ban over 'outdoor-bred pigs' claim
20 Oct 2010 | by Ben Bold
The adjudication marks the first time that the Advertising Standards Authority has ruled against Waitrose s consumer advertising, although this summer, a complaint was upheld against a public information leaflet the brand had issued about plans to build a supermarket. Four people complained about the TV ...
Argos starts festive countdown with beatboxing Bing Crosby
18 Oct 2010 | by Sara Kimberley
by celebrating our huge range of fantastically up-to-date Christmas gifts available in our catalogue, with even ...
Reality check: August
23 Sep 2010 | by Campaign Staff
Once again, Campaign's monthly look at which ads most resonate with the public showed a clear
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...
London 2012 campaign marks two years to the Games
27 Jul 2010 | by Alex Brownsell
The London Organising Committee of the Olympic Games (Locog) has rolled out a campaign encouraging the UK public to "Plan your Games", with a drive to get 70,000 consumers to become Olympic Games ... and the London Evening Standard. Other partners will also mark the date, with John Lewis creating a window ...
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
marketing drive to date , following a 6m investment from Balderton Capital. In the UK, My-wardrobe plans ...
Mamas and Papas appoints Mullen for global push
13 Jul 2010 | by Joe Thomas
, managing partner and director of public relations/social influence at Mullen, said: "Innovative brands in the juvenile products space are recognizing the power of social media, community engagement and public ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
